Simple websites are vital for small ecommerce businesses - here's why

Date:
Thu, 15 Jul 2021 10:41:30 +0000

Description:
Many businesses are in the dark about the causes of cart abandonment.

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Slow and complex login forms are one of the main causes of cart abandonment, but many small businesses are oblivious to the importance of simple user interfaces.

This is according to a report from identity management firm Auth0 based on
its survey of more than 1,200 business leaders and 8,000 customers around the world.

The report states that roughly half of all consumers (49%) are frustrated by long login and sign-up forms. On a similar proportion of ecommerce websites (45%), the sign-up process takes up to a minute, while a fifth (21%) of respondents said logging in is too time-consuming. Weve built a list of the best e-commerce hosting providers on the market Here's our list of the best web hosting services around Check out our list of the best payment gateways available

Ultimately, 83% of potential customers will abandon their shopping cart or registration page due to a complex login process.

On the other hand, businesses seem to be in the dark about it. While 85%
admit potential customers often abandon their cart or sign-up process, just 25% think its due to a cumbersome sign-up process. A third (35%) think its unlikely the customers abandoned the cart because of frustrations with the login process. Passwordless alternatives

Customers everywhere seem to be more interested in convenience than security. Nearly nine in ten (85%) admit to reusing passwords for multiple accounts,
and their biggest frustration with the sign-up process is related to passwords.

Instead of having to think of a complex password that is difficult to remember, consumers would rather a passwordless alternative, such as biometrics. However, most businesses fall short of consumer expectations in that respect, Auth0 added.

Cybersecurity experts have long warned against creating simple passwords and reusing them across the internet. Criminals who manage to breach a service
and obtain customer passwords will often sell these datasets on the dark web, with other criminals then trying out those login combinations across various online services.

Consequently, a single data breach could result in multiple instances of account hijacking and the theft of financial or personally identifiable information. Heres our rundown of the best shopping cart software out there



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Link to news story: https://www.techradar.com/news/simple-websites-are-vital-for-small-ecommerce-b usinesses-heres-why/


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