Twitter kills Fleets within a year of its public rollout

Date:
Thu, 15 Jul 2021 04:13:47 +0000

Description:
Fleets that was rolled out to the public in November last year will be shut down on August 3 due to low usage

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In less than a year, Twitter has bid adieu to its version of stories called Fleets . Inspired by the success of Stories on Snapchat, Instagram, Facebook and WhatsApp, Twitters Fleets were also ephemeral and remaining true to its nature theyll disappear on August 3.

In an official blog post , the company stated that Fleets failed to gain traction and could not inspire more users to join the platform or share their fleeting thoughts.

Though, the company claims that Fleets gave them some important insights and learnings which will be used to improve Twitter as a platform. Once Fleets is gone, users will see Twitters Clubhouse-clone active Spaces , on the top of their timelines on the mobile apps. Twitter may allow users to limit their tweet to "trusted friends" - Here's how Twitter brings Birdwatch fact checks inside tweets - Only for select group now Twitter rolls out full-size image preview - is it good or bad?

Twitters VP of Product, Illya Brown says, we built Fleets to address some of the anxieties that hold people back from Tweeting, Fleets are mostly used by people who are already Tweeting to amplify their Tweets and talk directly
with others. Accepting that the product didnt live up to the expectations, he states, Well explore more ways to address what holds people back from participating on Twitter. And for the people who already are Tweeting, were focused on making this better for you.

Now the micro-blogging platform plans to add Fleets feature to the Tweet composer to improve the regular tweeting experience. The features that will
be implemented include - full-screen camera, text formatting options, and GIF stickers among others.

Twitter had recently announced that it will monetize Fleets with full-screen text and video ads, however, due to low usage the company wasnt successful in generating revenue. Though it is not sure if the advertisements will continue to appear at other places on the social media platform.

Twitter has, of late been, testing various new features like an array of emojis so that users can express themselves better, Twitter Blue and since
the Spaces got decent traction, it introduced ways for content creators to generate some additional revenue using Super Follows and Ticketed Spaces .

Promising to evolve as a platform, Brown said, If we're not evolving our approach and winding down features every once in a while we're not taking
big enough chances. Well continue to build new ways to participate in conversations, listening to feedback and changing direction when there may be a better way to serve people using Twitter. Amazon Prime Day 2021: New launches, expected deals and price cuts on tech

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