Apple could be planning 7 new devices to take on Metas Ray-Bans and Quest 3 heres what they could be

Date:
Mon, 30 Jun 2025 16:48:34 +0000

Description:
Apple has seven sets of top-secret smart glasses and VR headsets in development, a new report claims.

FULL STORY ======================================================================Apple has seven virtual reality devices in the works, a report claims That includes both smart glasses and Vision Pro-style headsets The first device wont launch until 2027, however

Apples Vision Pro headset hasnt yet proved to be the success story that Apple was hoping for, while much more lightweight smart glasses like the Ray-Ban Meta Wayfarers have proven way more popular. Now, though, a fresh report has spilled the beans on how Apple hopes to follow up on the Vision Pro and how it might eventually displace Metas glasses from their lofty perch.

The news comes from Apple analyst Ming-Chi Kuo , who published a new report claiming that Apple is currently working on seven different head-mounted devices. Thats far more than many people previously realized and suggests
that Apple has not been put off by the Vision Pros struggles.

Notably, Kuo believes that the first of these devices to gain any real traction will be Apples Ray-Ban Meta competitors. According to Kuo, they
could ship 3-5 million units in 2027, the first year they go on sale. That could push total market sales of augmented reality (AR) glasses to over 10 million units a year, Kuo says, suggesting that Apples specs could sell like hot cakes and eat up significant market share. Apple Vision Series and Smart Glasses Roadmap (20252028): Smart Glasses Set to Drive the Next Wave in Consumer ElectronicsFull story: https://t.co/41Moxlj1Ai pic.twitter.com/U2nQhBmEYg June 29, 2025

In fact, although Apple might be a little late to the party, Kuo doesnt seem to think its rivals will score many significant successes.

Thats because while Apple is struggling with the AI-powered operating system and software aspect ( as weve seen with Siri recently ), its robust hardware development capabilities and ecosystem integration give it a big advantage. That could mean Apples AR glasses prove to be a hit, despite other companies getting there first. Seven products in development? (Image credit: Future)

All in all, Kuo says Apple is working on seven different head-mounted products. Five of them have a solid release timeline, he believes, while two are still to be determined.

Three of the upcoming devices will be full-on headsets like the Vision Pro. That includes a Vision Pro with M5 chip, which should launch around the third quarter of 2025. Its only going to come with a new chip and no other changes, which means itll remain a niche product, Kuo says.

There will then be a lightweight Vision Air headset in the third quarter of 2027 with a lower price, 40% lighter frame, and an iPhone chip on the inside. Then in the second half of 2028 we should see a second-generation Vision Pro with a new, lighter design, a Mac chip, and a lower asking price.

On the smart glasses side, well see the aforementioned Ray-Ban-style specs in the second quarter of 2027. Here, youll get audio playback, camera, video recording, and AI environmental sensing, plus voice control and gesture recognition, but no display functionality. (Image credit: Future / Lance Ulanoff)

In the second half of 2028, Apple will launch a pair of smart glasses that
add the display capabilities missing from its Ray-Ban-esque specs. Kuo also says theres an additional variant of this product in development with a later production timeline and lower visibility.

Finally, Apple is also working on a display accessory, Kuo believes, but its release date is less certain. Its apparently been paused since the fourth quarter of 2024 and is under review for repositioning and specification refinement.

It would feature a tethered connection to display content from Apple devices (like an iPhone), but Apple has put it on hold because it lacks a real competitive advantage against other products. Kuo believes its possible that Apple might restart production, but theres no estimation for when that might be.

All in all, then, it looks like Apple has a wide slate of reality devices under development in its secret labs. Yet if you were hoping for a quick follow-up to the Vision Pro or the swift arrival of a cheaper headset youre out of luck. With the first of these products not launching until 2027, weve still got some waiting to do. You might also like The 6 biggest Vision Pro upgrades unleashed in Apple's visionOS 26 update The cheaper Apple Vision Pro could come with these big trade-offs and make the Meta Quest 3 look a
bargain New leak claims Apple Vision Pro 2 is headed into mass production, contrary to recent reports



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Link to news story: https://www.techradar.com/computing/apple-could-be-planning-7-new-devices-to-t ake-on-metas-ray-bans-and-quest-3-heres-what-they-could-be


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