Apple's new iPhone 16 ad encourages you to go case-free heres why thats
still a bad idea

Date:
Fri, 25 Apr 2025 09:49:48 +0000

Description:
Apple's latest promo ad shows an iPhone 16 being dropped to the floor, but surviving without a scratch.

FULL STORY ======================================================================Apple has posted a new iPhone 16 ad spot online The clip shows off the toughened Ceramic Shield glass A case is probably still a good idea though

Apple's ad spots are always polished, thoughtfully made and worth checking out, and the latest clip to appear promotes the Ceramic Shield covering on
the iPhone 16 suggesting your phone will be protected from drops, even without a case.

The 35-second clip, which you can see on YouTube , is set at an amusement park. A dad hands over his iPhone 16 to a passer-by to take a photo of him
and his family, but the would-be photo-taker fumbles the phone and drops it
to the floor.

Panic not, viewers: the iPhone 16 in question is protected by Apple's latest Ceramic Shield glass. The youngster in the family goes over and picks up the iPhone, which doesn't have a scratch on it, and the family photo can be
taken.

Apple has used this robust, Corning-made Ceramic Shield material since the iPhone 12, but the upgraded version introduced with the iPhone 16 is apparently 50% tougher . It's some welcome extra peace of mind if you use
your iPhone without a case. I'll stick with a case, thanks

While the Apple advert doesn't explicitly state this, the implication is that your iPhone 16 is going to be well-protected from drops, even if you don't
put a case on it but I'm not so sure I'm ready to fully accept that.

Toughened glass is still glass after all, and you don't have to look far on Reddit or social media to find broken iPhone 16 screen mishaps, even from small-ish drops. In my experience, iPhones remain as slippery as ever, and
the ground can be very unforgiving.

We're talking about what could be one of the most important, valuable, and frequently used possessions you've got here: your iPhone connects you to the wider world, keeps you informed, stores all your photos and videos, and much more.

The Ceramic Shield is no guarantee against damage and nor does Apple claim
it to be, to be fair and given how inexpensive and lightweight a lot of the best iPhone 16 cases are, it makes a lot of sense to add some extra
protection on top. You might also like The iPhone 16 Pro is now reportedly less popular than the base iPhone 16 I finally found a use for Camera Control on my iPhone 16 Pro Max The TechRadar Apple iPhone 16e review: Old and new meet in the middle



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Link to news story: https://www.techradar.com/phones/iphone/apples-new-iphone-16-ad-encourages-you -to-go-case-free-heres-why-thats-still-a-bad-idea


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