A surprising 80% of people would pay for Apple Intelligence, according to a new survey heres why

Date:
Wed, 23 Apr 2025 11:23:04 +0000

Description:
A new survey has shed light on consumer attitudes to Apple Intelligence, and theyre more positive than expected.

FULL STORY ======================================================================80% of people would pay for Apple Intelligence, a survey has found Over 50% of respondents would be happy to pay $10 a month or more The results are surprising given Apple Intelligences history of struggles

Apple Intelligence hasnt exactly received rave reviews since it was
announced in summer 2024, with critics pointing to its delayed features and disappointing performance compared to rivals like ChatGPT . Yet that apparently hasnt dissuaded consumers, with a new survey suggesting that huge numbers of people are enticed by Apples artificial intelligence (AI) platform (via MacRumors ).

The survey was conducted by investment company Morgan Stanley, and it found that one in two respondents would be willing to pay at least $10 a month (around 7.50 / AU$15 p/month) for unlimited access to Apple Intelligence. Specifically, 30% would accept paying between $10 and $14.99, while a further 22% would be okay with paying $15 or more. Just 14% of respondents were unwilling to pay anything for Apple Intelligence and 6% werent sure, implying that 80% of people wouldnt mind forking out for the service.

According to 9to5Mac , the survey found that 42% of people said it was extremely important or very important that their next iPhone featured Apple Intelligence, while 54% of respondents who planned to upgrade in the next 12 months said the same thing. All in all, the survey claimed that its results showed stronger-than-expected consumer perception for Apple Intelligence.

Morgan Stanleys survey polled approximately 3,300 people, and it says that
the sample is representative of the United States population in terms of age, gender, and religion. Surprising results (Image credit: Shutterstock)

If youve been following Apple Intelligence, youll probably know its faced a pretty bumpy road in the months since it launched. For one thing, it has received much criticism for its ability to carry out tasks for users, with many people comparing it unfavorably to some of the best AI services like ChatGPT and Microsofts Copilot .

As well as that, Apple has been forced to delay some of Apple Intelligences headline features, such as its ability to work within apps and understand
what is happening on your devices screen . These were some of Apple Intelligences most intriguing aspects, yet Apples heavy promotion of these tools hasnt translated into working features.

That all makes these survey results seem rather surprising, but there could
be a few reasons behind them. Perhaps consumers are happy to have any AI features on their Apple devices, even if theyre missing a few key aspects at the moment.

Or maybe those people who were willing to pay for Apple Intelligence did so based on getting the full feature set, rather than the incomplete range of abilities that are currently available. Alternatively, it could be that everyday users havent been following Apple Intelligences struggles as much as tech-savvy consumers and so arent acutely aware of its early difficulties.

Whatever the reasons, its interesting to see how many people are still
enticed by Apple Intelligence. It will be encouraging reading for Apple,
which has faced much bad press for its AI system, and might suggest that
Apple Intelligence is not in as bad a spot as we might have thought. You
might also like I'm actually glad the new Siri with Apple Intelligence is delayed, and here's why we've got Apple's AI problem backwards Apple removed 'Available Now' from the Apple Intelligence webpage, but it may not have been Apple's choice Apple is currently levelling up Siris onscreen awareness, enabling it to interact with your screen



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Link to news story: https://www.techradar.com/computing/artificial-intelligence/a-surprising-80-pe rcent-of-people-would-pay-for-apple-intelligence-according-to-a-new-survey-her es-why


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