• New ad declares Squid Game's real winner is Perplexity AI

    From TechnologyDaily@1337:1/100 to All on Tue Mar 18 23:15:07 2025
    New ad declares Squid Game's real winner is Perplexity AI

    Date:
    Tue, 18 Mar 2025 23:00:00 +0000

    Description:
    Perplexity releases a Squid Game advertisement.

    FULL STORY ======================================================================Perplexi ty AI has launched an ad campaign starring Squid Game actor Lee Jung-jae The ad mocks Google, renamed Poogle, as useless compared to Perplexity The ad showcases how important AI assistant reliability is to consumers

    AI conversational search engine Perplexity is getting as ruthless in its marketing as the judges in Squid Game 's eponymous game show. The company has introduced a major celebrity-driven ad campaign featuring Squid Game star Lee Jung-jae and some jabs at Google.

    The 90-second spot above portrays Jung-jae playing a game very similar to the Squid Game. First, he must figure out how to get coffee stains out of a white shirt. When he opens the very obvious Google parody Poogle, it responds in typical search engine fashion with a list of blue links.

    Realizing that sifting through articles for answers isnt going to cut it, he panics and asks Perplexity instead. Using its voice model, the AI chatbot provides him with clear, step-by-step guidance.

    He next has to ask Perplexity how to make cheese stick to pizza. Perplexity provides the right answer before quipping, Dont use glue, a direct nod to the infamous mistake Googles AI made in suggesting Elmers glue as a potential pizza ingredient.

    The ad concludes with Jung-jae being asked to name the first Korean to win an Emmy award, which he doesn't need any help with as he is that actor. Perplexity pokes at Google

    The timing of the ad campaign is no accident, as Netflixs third and final season of Squid Game is expected to drop in June. The campaign is also part
    of a yearlong partnership between Perplexity and Artist United, which
    Jung-jae co-owns. Artist United has also integrated Perplexity into its daily research and content creation operations.

    The ad begins running today in the U.S. before rolling out to Korea, Japan, and Europe over the next ten days. Each region will get a localized version
    of the text and voiceovers, though Jung-jaes dialogue will remain in Korean.

    Perplexitys strategy with the ad is notable beyond just having a world-famous actor poke fun at the search industrys biggest player. It suggests that Perplexity grasps that accuracy and reliability are what people care most about when it comes to AI assistants.

    If Perplexity can overtake Google's reputation as the go-to online
    information authority, it would be a major coup. Even seizing on small cracks in Google's place at the top could propel Perplexity above many of its
    rivals.

    Whether Google has the glue to fill in those cracks after making pizza is an open question. You might also like Perplexity's voice mode gets a futuristic makeover on your iPhone I tried Perplexitys Deep Research and it doesn't
    quite live up to ChatGPT's research potential Perplexity's AI assistant goes mobile on Android



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    Link to news story: https://www.techradar.com/computing/artificial-intelligence/new-ad-declares-sq uid-games-real-winner-is-perplexity-ai


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