Your next GPU could be from AMD, not Nvidia, if Team Reds success with PC gamers continues

Date:
Mon, 17 Mar 2025 15:09:03 +0000

Description:
AMD appears to have leapt to an eye-opening sales share of 45% in Japan, according to info from a press event held by Team Red.

FULL STORY ======================================================================Weve heard that AMDs RX 9070 launch has been a storming success A marketing
manager for AMD in Japan has claimed that Radeons sales share in Japan has reached 45% Other recent reports of unprecedented demand for RX 9070 GPUs appears to back up this notion, and Team Red seems to be going great guns now

AMDs RDNA 4 launch has been a big success by all accounts, and weve just had another indication of just how much of a victory the new RX 9070 graphics cards have been for Team Red.

VideoCardz reports that AMD (and its card-making partners) held a press
event in Japan, where a representative of the company observed that AMD isnt used to selling so many graphics cards.

AMDs Yoshiaki Sato, who is marketing manager for Japan, also shared some eyebrow-raising information, as aired via a report from Ascii (a Japanese
site so bear in mind this is translated from Japanese).

Sato claimed that [AMD] Radeons sales share in Japan has reached 45%, and we are at our peak now. A representative from ASRock, Mr Haraguchi, observed
that AMD was still below the majority and added lets aim for 70% of market share.

Its also worth remembering that at the tail end of last week, David McAfee, AMDs Corporate VP and General Manager, explained that the RDNA 4 GPU launch was really unprecedented in terms of the demand witnessed for these boards. This was in a lengthy interview with Hot Hardware. (Image credit: Shutterstock) Analysis: A golden GPU opportunity for AMD

Regarding the mentioned statistic from Japan, this is a bit of an odd one, because in terms of global market share, AMD is way behind Nvidia, and very much the underdog or at least this was certainly the case before the RX 9070 GPUs were launched. Typically, Nvidia holds 80% or more of the discrete desktop graphics card market it actually reached 90% in December 2024 so
the gulf between Team Green and Red is huge.

Unless the situation is quite different in Japan or something has been lost in translation here it seems that perhaps the figure of 45% of Radeon sales share might only refer to the most recent sales activity (since the RDNA 4 launch).

Furthermore, were not told anything about the source of this stat, so we need to treat it cautiously the percentage is just plucked out of the air, and there are questions about this. For example: could it be based on the sales
of a single retailer? We dont know, but if it really does reflect the wider picture of the Japanese situation, owning almost half the market for desktop GPUs sounds like a major turnaround for AMD, frankly but I have my reservations here.

That said, theres no doubt AMD has done very well with its new RX 9070 graphics cards although theres one sticking point, namely that demand is
well outstripping supply for these GPUs. Indeed, its still very hard to find an RDNA 4 graphics card (check out our where to buy guide for some help on that front , incidentally), which is a frustrating situation for PC gamers.

Now, launch stock levels may have been much better for AMD than Nvidias Blackwell GPUs, but thats not saying much, and what were seeing is the inflation of prices even at retailers (rather than just scalpers) for both RDNA 4 and RTX 5000 products.

Indeed, at the press event over in Japan, AMDs partners complained about not being supplied with enough GPU chips to make RX 9070 boards, and Team Red rather deflected the issues raised (which is where the comment about AMD not being used to selling graphics cards came in).

What we have heard elsewhere, from the aforementioned interview with David McAfee, is that AMD is ramping supply of Navi 48 very aggressively, with Navi 48 being the chips that power the RX 9070 graphics cards.

AMDs Frank Azor also recently informed us that more supply of RDNA 4 GPUs is coming ASAP which sounds promising. What gamers also need, though, is for
some of that inventory to arrive at MSRP pricing for entry-level graphics cards, because during the launch , only a limited number of models appeared
to be available at that price.

This is a big opportunity for AMD to really leverage an advantage over
Nvidia, and take back turf in the mid-range GPU space, growing its market share to a healthier percentage than ever before which is apparently already happening in Japan.

Theres lots of frustration currently being vented at Nvidia over the lack of RTX 5000 stock, pricing, and (rare) hardware-level faults with its new Blackwell GPUs (or indeed issues around crashing ) so if AMD can secure enough supply of RX 9070 models, sold at a fair price, this could be the turning of the GPU tide, possibly in a big way in the favor of Team Red.

Heres hoping, because that can only be good for competition in the market,
and putting pressure on Nvidia to lower Blackwell GPU pricing (hopefully).
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Link to news story: https://www.techradar.com/computing/gpu/your-next-gpu-could-be-from-amd-not-nv idia-if-team-reds-success-with-pc-gamers-continues


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