Microsoft set to double down on Android with dedicated business unit

Date:
Mon, 04 Apr 2022 13:48:10 +0000

Description:
Microsoft creates dedicated Android division in sign it's doubling down on Google's mobile platform.

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Microsoft is reportedly set to consolidate its Android efforts into a single division in a move that could pave the way for even tighter integration between Googles mobile operating system and its own Windows platform.

Windows Central says Surface Duo OS, SwiftKey, Phone Link and several other Android teams will be moved into a dedicated organization called Android Microsoft Platform and Experiences, headed up by Chief Product Officer Panos Panay.

The changes were announced in a memo sent to employees earlier this week and no layoffs are expected. Android and Windows

As recently as 2013, Microsoft hoped to be a major mobile platform holder in its own right with Windows Phone.

However, under the leadership of Satya Nadella, the company has looked to get its services on as many devices as possible, increasing subscription
revenues. Read more

Windows 11 finally gets native Android apps

Bill Gates: Windows Phone could have defeated Android

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Until now, Microsofts Android efforts had sat under the Microsoft Mobile Experiences (MMX) division banner which also includes iOS and iPadOS.

By creating a dedicated Android division, the suggestion is that Microsoft is doubling down on the platform and intends to create more interoperable experience akin to those between Apples mobile products and its Mac
computers.

Microsoft recently rebranded the Your Phone application as Phone Link, while Windows 11 has the ability to natively run some Android applications. Meanwhile, it has also expanded support for Phone Link to include Honor devices, complementing existing partnerships with Surface Duo and Samsung.

Microsoft has been contacted by TechRadar Pro for comment. Enhanced integration between Android and Windows could mean it's time for a new
laptop. Here are some of the best ones around.

Via Windows Central



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Link to news story: https://www.techradar.com/news/microsoft-doubles-down-on-android-with-dedicate d-business-unit/


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