Tumblr is moving its half a billion blogs to WordPress

Date:
Thu, 29 Aug 2024 14:02:10 +0000

Description:
Tumblr will move its backend to WordPress in one of the largest technical migrations in internet history.

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Tumblr is undergoing a major technical change after revealing it will soon be migrating its backend over to WordPress .

An announcement by parent company Automattic confirmed the popular blogging site will continue to operate as Tumblr, rather than be converted into WordPress, noting that only the back end will undergo the transition.

Were not talking about changing Tumblr," it stated. "Were not turning Tumblr into WordPress. That would defeat the purpose. We acquired Tumblr to benefit from its differences and strengths, not to water it down. Tumblr set to migrate over to WordPress

Since Automattic acquired Tumblr in 2019 for $3 million, the platform has
seen several upgrades and revenue growth, so logically, the next step is for Tumblr to move over to the WordPress platform to simplify the companys portfolio.

The migration is anticipated to bring several benefits, including the ease of sharing work across WordPress and Tumblr. Tumblr will also benefit from the ongoing open-source developments from WordPress.org, of which WordPress.com owner Automattic is a major contributor.

However, the migration is expected to be a monumental task, with Tumblr currently hosting an estimated half a billion blogs. Automattic described the change as one of the largest technical migrations in internet history.

The timeline for the transition has not been disclosed, and Automattic has
not shared a detailed roadmap. Rather, the announcement serves as an initial disclosure of future plans to move Tumblrs back end over to WordPress.

Moreover, with Tumblr losing millions annually in the run-up to its
Automattic acquisition, its hoped that the migration will serve as an important cost-efficiency measure that will address profit margins going forward. More from TechRadar Pro Check out the best web hosting services Weve rounded up a list of the best blogging sites WordPress.com owner Automattic just bought a voice messaging service



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Link to news story: https://www.techradar.com/pro/tumblr-is-moving-its-half-a-billion-blogs-to-wor dpress


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