I don't want to read people's comments on Spotify, but it's adding them to podcasts anyway
Date:
Thu, 11 Jul 2024 15:13:57 +0000
Description:
Is Spotify on the verge of becoming more of a music social media platform?
Its new podcast comment section suggests so.
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First it was TikTok, now YouTube has become victim to Spotifys eagle eyes as the music streaming service introduces a new comments section for podcasts.
It marks a further step into social media territory for Spotify, following
the platforms introduction of a vertical video feed last year reminiscent of TikToks For you page.
Just like a standard in-app comment section, users will be able to post comments on individual podcast episode pages where creators will also be able to like and reply to their listeners while having control over what appears
on their episode pages. According to TechCrunch , the feature will begin its roll-out this week to podcasts that have opted in, and will be available to all Spotify users over the next month. (Image credit: Spotify / Spotify for Podcasters )
Theres no doubt that Spotify is doubling down on its social media and algorithm-based features like its Daylist and Blend mixes , but with its podcast comment section the streamer seems to be taking extra steps to ensure creators have more control over their in-app presence. During its period of beta testing, Spotify has apparently trialed options that mean creators won't have to approve comments one-by-one, meaning that they wont have to approve comments one-by-one.
In addition to its status of being one of the best music streaming services , Spotify has become a hotspot for podcasts especially after expanding its
video podcast feature in 2022. Now housing over 250,000 video podcasts, the introduction of its comment sections shows Spotify wants to create
communities among its users, but this could point to the possibility of a similar feature appearing on artist pages - and thats a major red flag. Analysis: leave artists alone, Spotify
Its no secret that Im a big fan of Spotifys social features, and theyve
really helped me tailor my algorithm and improve my listening experiences.
But knowing Spotify, it likes to add unnecessary details and tamper with features that should just be left alone.
As for the new comment section for podcasts, I can see that its somewhat of a sensible addition even if it results in more annoying in-app page diversions. On paper, a comment section is a great recipe for not only establishing a sense of community among listeners but also drawing listeners back to
podcasts by pushing notifications. However, where this could get out of hand on Spotifys part is if this comment section feature starts appearing on
artist pages. (Image credit: TechRadar / Spotify)
With podcasts, it makes sense. One episode with one topic of discussion (and maybe one guest speaker) leaves room for listeners to openly discuss the specific content of an episode in the comments section. Put this on an
artists page, and you create a battlefield for fan bases to have at each other.
Not only do I think its completely nonsensical (how would an artist page comment section look and function anyway?), but it would be too much of a try-hard move by Spotify to stand out from other music platforms and social media apps. You want to stand out from the rest, Spotify? Giving us HiFi
would certainly be a start. You might also like I switched through all the best music streamers for a month to compare them here are the 7 biggest things I learned The Spotify HiFi debacle continues, but its Supremium tier will still reel me in heres why Spotify's cheaper music-only tier appeared and disappeared in the UK here's what it offered
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Link to news story:
https://www.techradar.com/audio/audio-streaming/i-dont-want-to-read-peoples-co mments-on-spotify-but-its-adding-them-to-podcasts-anyway
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