Peacock subscribers will soon have custom Olympic updates delivered by an AI version of an iconic broadcaster

Date:
Wed, 26 Jun 2024 17:04:20 +0000

Description:
To deliver a more personalized Olympic viewing experience, Peacock will offer a 'daily recap' showcasing your favorite sports, which will be narrated by an Al Michaels Generative AI.

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The 2024 Paris Olympic Games are fast approaching, and in the United States, one of the ways to stream every sporting event whether its primetime or not will be on NBCs Peacock . To deliver a more personalized experience for all subscribers, Peacock is pairing famed broadcaster Al Michaels with the power of AI (as in A rtificial I ntelligence).

Each day of the games, youll get a personalized highlight reel as part of a new feature called Your Daily Olympic Recap on Peacock showing moments from three sports you selected. A portion of it will be narrated and highlighted
by Michaels well, by the generative AI version of him.

And fear not NBC got permission from Michaels to use his voice, who said, I was skeptical but obviously curious when approached but saw a demonstration detailing what they had in mind and was in. Thats a better approach than ChatGPT did with Her . (Image credit: NBC/Peacock)

Essentially, once you go through an onboarding process, Peacocks backend technology works to create a text script using the subtitles and metadata
from the sporting clips. It then puts that in Michaelss style and is proofread.

The text script then goes through a voice AI, which has a foundational model built from Michaels' past appearances on NBC interestingly enough, he did
not record anything custom for this and a multi-step process that enhances the speech to get the proper pronunciations, annotations, and even breathing style or overall speed.

Lastly, and its an important step, there is a real-life human that checks to ensure it sounds natural and there arent glaring inaccuracies. The videos
will have a disclaimer of sorts, displaying Generated with AI in the top left corner each day.

The result is that youll get a push notification in the Peacock app on iOS or Android, telling you the recap is ready and tossing you in. Itll kick off
with about a 30-second introduction, followed by clips from the sport, then another narration from Al, more clips, another one paired with clips, and
then a sign-off highlighting the major events of the day. You can also jump around to go back to the narrated part or jump through the various clips.
This sounds real

When you first sign up, which is free for all Peacock subscribers, youll
write your name, pick your top three sports, and then the types of highlights that are most interesting to you. Its pretty simple, and I can confirm from a demo that it sounded like Michaels. The clips were natural-sounding, with words youd expect to hear, and they had an overall good rhythm to them.

The first daily recap will be the same for all users on July 27, 2024, as it will show moments from the opening ceremonies, but if you sign up, youll see custom ones designed to your specific requests starting on July 28, 2024.

Peacock said that its various team members, including engineers and data scientists, integrate, optimize, and validate the LLM (large-language-model) and voice synthesis technology essentially taking Michaels's voice and creating a model. It will be very interesting to see how it performs daily
and the responses from all sorts of users.

It does seem like a unique way to provide easy access to your favorite
moments from the games, regardless if youre a big fan of the most popular sport thatll be shown in prime time or one that is usually harder to track down. Potentially, even more importantly, its a way to get more folks excited about the games.

As we approach the 2024 Paris Olympic Games, youll begin to see the option to sign up for Your Daily Olympic Recap on Peacock. The experience will be available via the iOS or Android app and on the web. You Might Also Like Comcast's StreamSaver bundle will put Netflix, Apple TV Plus and ... Google just surprised us with invites for an August 13 event and we ... Peacock TV: how to watch for free, devices, shows, cost, movies and more



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Link to news story: https://www.techradar.com/streaming/peacock-subscribers-will-soon-have-custom- olympic-updates-delivered-by-an-ai-version-of-an-iconic-broadcaster


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