Tim Cook says half of Fortune 100 companies have bought an Apple Vision Pro

Date:
Fri, 03 May 2024 12:00:00 +0000

Description:
Some of the worlds most influential companies have already invested in Vision Pro headsets, says Tim Cook.

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During the companys most recent quarterly earnings call, Apple CEO Tim Cook announced that more than half of the worlds Fortune 100 companies had
invested in the new Vision Pro headset.

The revelation comes just a few months after the spatial computing headset launched in the US, marking a significant milestone in its adoption.

In a separate report in January, MacRumors reported that around 200,000
Vision Pro headsets had been purchased or pre-ordered, despite the $3,500 price tag. Is Vision Pro becoming a quiet success?

On the consumer front, the Vision Pro failed to garner major traction due to its high price tag, leaving few others than hard-core Apple fans lining up on launch day. However, the company has now revealed that its headset is proving popular among enterprises.

In the companys most recent earnings call, Cook said: Its great to see the enthusiasm from the enterprise market. For example, more than half of the Fortune 100 companies have already bought Apple Vision Pro units and are exploring innovative ways to use it to do things that werent possible before.

Several noteworthy enterprises, including KLM Royal Dutch Airlines, SAP, Porsche and Lowes have publicly acknowledged their utilization of the Apple-branded headset along with customer visionOS software tailored to their specific needs.

However, sceptics have criticized the obscurity behind sales figures,
claiming that some companies may just have purchased one device for testing, while others, including consumers, may have returned their devices.

visionOS 1.0 has already been superseded by version 1.1, and version 1.2 is currently in beta testing alongside iOS 17.5. With WWDC 2024 just one month away, the industry is waiting to see what the anticipated visionOS 2.0
brings.

More broadly, the company posted a quarterly revenue of $90.8 billion, down
4% year-on-year. Cook blamed part of the decrease for falling sales in
iPhones in most major markets, despite China snapping up a considerable
number of latest-generation iPhone models.

TechRadar Pro asked Apple to share details on sales figures, but the company did not respond to our email. More from TechRadar Pro Weve rounded up the
best workstations and best mobile workstations for more traditional computing Apple confirms the Vision Pro will get international launch this year Fancy something cheaper? Check out the best VR headests



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Link to news story: https://www.techradar.com/pro/tim-cook-says-half-of-fortune-100-companies-have -bought-an-apple-vision-pro


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