Even YouTubes pause screen wont be safe from smart TV ads soon, as Google hints itll follow Hulu, Max and Peacock soon

Date:
Thu, 02 May 2024 11:00:19 +0000

Description:
Google hints that the YouTube TV app will be getting more pause-screen ads, following Hulu, Max and Peacock's lead.

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If you thought YouTube s preroll and midroll ads were already too much, then youre going to love the next monetization strategy that its seemingly cooking up: pause-screen ads.

This idea has already been trialed on some YouTube TV apps. As the name suggests, when you pause a video, rather than the app laying dormant while it waits for you to return, the app instead shrinks the video and starts showing you an advertisement next to it until you hit play again.

During Alphabets recent quarterly investor call (via Android Authority ), Googles Chief business officer Philipp Schindler praised the ad format,
saying In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs.

Given the positive things Schindler had to say, it seems likely that the
trial will roll out more widely to other YouTube TV apps soon, and maybe even other versions of YouTube. (Image credit: Shutterstock / Marcelo Mollaretti)

YouTube wouldnt be the first streaming platform to introduce pause ads. These new forms of commercial break are already found on Hulu , Max and Peacock , and have been a feature of these services for years.

Pause ads, admittedly, arent all bad. An obvious advantage for the watcher is they arent interrupting your viewing experience unless you actively choose to pause maybe to take a bathroom break or restock your snacks. On the
flipside, we doubt theyll replace more disruptive mid-roll ads; instead
theyll likely just appear alongside them.

Again, you could see this as the price of enjoying YouTubes free platform,
but you could more cynically see it as the platform making the experience worse to push you into paying for Premium perhaps even justifying higher Premium prices, given that the alternative is an ad-ridden minefield of marketing.

Theres no word yet on when a wider pause-ads release might happen on YouTube, but it would be yet another example of the increasing ad infestation were seeing everywhere which recently saw Roku bring its first video ads to its
TV OS home screen . And if it continues to prove successful for the streaming platforms then you might want to prepare to see pause ads on even more of the best streaming services in the future. You might also like YouTube TV on Android introduces new Multiview feature here's how to use it Google blocked billions of ads and millions of ad accounts last year for violating its rules Bad news, Windows 11 users: ads are coming to the Start menu, but theres something you can do about it



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Link to news story: https://www.techradar.com/streaming/even-youtubes-pause-screen-wont-be-safe-fr om-smart-tv-ads-soon-as-google-hints-itll-follow-hulu-max-and-peacock-soon


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