The Samsung Galaxy S23 FE might land this year in place of another expected phone

Date:
Thu, 16 Feb 2023 10:27:18 +0000

Description:
The Samsung Galaxy S23 FE will reportedly land later this year, and the
timing might be better than usual.

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It was beginning to look like Samsungs FE series wouldnt get any more
entries. After all, theres been no Samsung Galaxy S22 FE , and the Samsung Galaxy S21 FE reportedly didnt sell brilliantly. But it sounds like Samsung might not be done with the phone series after all, and not only that, the company might have figured out how to make them viable again.

According to South Korean publication Hankooki (via SamMobile ), Samsung
plans to release a Samsung Galaxy S23 FE in August or September of this year.

The site doesnt have any details on the specs of the Samsung Galaxy S23 FE, but it adds that there apparently wont be a Samsung Galaxy A74, which would have been this years successor to the Galaxy A73.

It seems these two things are linked, as both the FE series and the A7 series are upper mid-range phones, so by releasing new models in both, Samsung risks cannibalizing its own sales. As such, if theres no Galaxy A74, then the Samsung Galaxy S23 FE will have more potential buyers.

Arguably Samsungs Galaxy S series is more recognizable and well known than
its A series too, so focusing on a phone with Galaxy S branding makes sense.

The same site also claims that there wont be a Samsung Galaxy S22 FE, which
at this point isnt overly surprising, given that the Samsung Galaxy S23
series has now launched, but there was one leak in January that suggested the S22 FE would still land in April or later , so we hadnt completely counted it out.

Of course, wed take all of this with a pinch of salt for now, especially as theres no real evidence yet of the Samsung Galaxy S23 FEs existence beyond this one leak. The Samsung Galaxy S21 FE launched at a very bad time (Image credit: Future) Analysis: Samsung might finally have got the timing right

As well as facing competition from the Galaxy A series, Samsungs FE phones also face competition from the main Galaxy S line, and this previously hasnt been helped by their launch timing.

The Samsung Galaxy S21 FE didnt land until January 2022 just a month before the launch of the main Samsung Galaxy S22 models. So it almost immediately felt dated, and while it was much cheaper, it wasnt necessarily any cheaper than the standard Samsung Galaxy S21 , which had been out for a year at that point and seen numerous price drops. That made the S21 FE a tough sell and an oddly positioned phone.

The Samsung Galaxy S20 FE faced similar problems but to a much lesser extent, as it launched in September 2020 around seven months after the Samsung
Galaxy S20 and roughly four months before the launch of the Samsung Galaxy S21.

This FE did a lot better, and the fact that it launched closer to the rest of the S20 line and further from the S21 series than the S21 FE did with its peers is probably a big factor in that.

If the report above is right, then Samsung is returning roughly to that timing, and may even launch the Galaxy S23 FE a month earlier, in August. As such, if the company gets the price and specs right then coupled with there reportedly being no A7 competitor this has the potential the be the most successful FE yet, and possibly one of the best Samsung phones too.



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Link to news story:
https://www.techradar.com/news/samsung-galaxy-s23-fe


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