Apple's iMac could get a touchscreen makeover like the Microsoft Surface Studio

Date:
Tue, 12 Mar 2024 18:48:36 +0000

Description:
Thanks to a patent update, the Apple iMac could be going the way of the Microsoft Surface Studio with a touchscreen upgrade.

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Though Apple has long since rejected the idea of a touchscreen for its iMac , new information hints that the tech giant might be considering backtracking
on its stance.

An updated patent application (reported on by 9to5Mac ) that was first filed in 2023 revealed an iMac design with a pivoting stand. The reasoning behind the patent is that such a stand would be much easier to transport around as well as take up less space. However, looking at the images for the iMac
brings up some familiar design choices. (Image credit: Apple)

Apple doesnt normally make it a habit of reusing designs for its patents, especially ones that are so well known by now. So theres a strong possibility that the company could be disguising a touchscreen iMac, which would be similar to the Microsoft Surface Studio . It would also make sense from a competitive standpoint, as Apple would be taking on a rival by offering a product that clearly has generated plenty of interest.

Not to mention that it would be a boon for artists, who are one of Apples top customers since its line of desktop PCs and laptops are perfect for creative work and video editing. And this would be an excellent opportunity to insert itself into the touchscreen desktop PC market and take it over, as Microsoft hasnt put out a Microsoft Surface Studio since 2020. Apple should reconsider its touchscreen stance

Back in 2016, Apples SVP of worldwide marketing Phil Schiller boldly stated that the concept of a touchscreen iMac wouldnt work: Can you imagine a
27-inch iMac where you have to reach over the air to try to touch and do things? That becomes absurd.

However, he also stated that Apple has been experimenting with the idea, with Schiller admitting the company worked on touchscreen Macs "a number of times over the years." It seems that whatever resulted from said experimentation soured the tech giants opinion of such technology.

But that was in 2016 and touchscreen technology has only improved by leaps
and bounds since then. If Apple isnt already testing it out, its high time to get back into the swing of things and test out iMac touchscreens again. Hopefully, this updated patent turns out to be a step in the right direction. You might also like Apple iMac 24-inch (M3) review The dream is over: Apple will not release a 27-inch iMac with M3 Apple's fixed one of the worst things about the MacBook Air



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Link to news story: https://www.techradar.com/computing/desktop-pcs/apples-imac-could-get-a-touchs creen-makeover-like-the-microsoft-surface-studio


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