Google ramps up its Microsoft criticism a cloud war could be on the horizon

Date:
Tue, 27 Feb 2024 12:56:53 +0000

Description:
Microsoft and Amazon's share of the cloud market has come under scrutiny, and Google says it's time something was done

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Google Cloud has taken a swing at Microsoft, claiming its rival company is taking steps to secure a monopoly on emerging technologies such as generative AI.

Microsoft controls a significant portion of the cloud computing market, and has recently begun a collaboration with OpenAI to enhance their development
of all things AI.

This has resulted in increasing scrutiny from regulatory bodies in the US, UK and the European Union. Microsoft is creating a whole walled garden

Google Cloud President Amit Zavery recently expressed his concern about Microsofts grip on the market, saying, We worry about Microsoft wanting to flex their decade-long practices where they had a lot of monopoly on the on-premise software before and now they are trying to push that into cloud now.

So they are creating this whole walled garden, which is completely controlled and owned by Microsoft, and customers who want to do any of this stuff, you have to go to Microsoft only.

Zavery continued by claiming that Microsofts Azure cloud platform forced customers to exclusively use Microsoft products, and that regulators should step in before the cloud giant causes long-term problems in other industries.

The Google Cloud President accused Microsoft of flexing its market control by selectively choosing vendors in a manner that can either set them up for success or fall through, allowing Microsoft to choose its competition.

Microsofts President Brad Smith took a swing back at Google during the
opening day of the Mobile World Congress in Barcelona, saying, Today, only
one company is vertically integrated in a manner that includes every AI layer from chips to a thriving mobile app store.

Another Microsoft spokesperson also addressed the criticism stating, We have listened to and work constructively and directly with independent cloud providers to change our licensing terms, addressing their concerns and providing more opportunity for them. Worldwide, more than 100 cloud providers have already taken advantage of these changes.

Via Reuters More from TechRadar Pro Microsoft's UFS 4.0 storage runs AI faster and optimizes performance during intensive smartphone use These are
the best cloud storage solutions around VMware launches new VeloCloud SASE to help tie together all your edge infrastructure



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Link to news story: https://www.techradar.com/pro/google-ramps-up-its-microsoft-criticism-a-cloud- war-could-be-on-the-horizon


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