YouTube Shorts gains an edge over TikTok thanks to new music video remix feature

Date:
Fri, 16 Feb 2024 22:15:31 +0000

Description:
Content creators can now better integrate their favorite artists into videos. Meanwhile, TikTok is reeling from a recent lost deal.

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YouTube is revamping the Remix feature on its ever popular Shorts by
allowing users to integrate their favorite music videos into content.

This update consists of four tools : Sound, Collab, Green Screen, and Cut. The first one lets you take a track from a video for use as background audio. Collab places a Short next to an artists content so you can dance alongside
it or copy the choreography itself. Green Screen, as the name suggests,
allows users to turn a music video into the background of a Short. Then
theres Cut, which gives creators the ability to remove a five-second portion of the original source to add to their own content and repeat as often as
they like.

Its important to mention that none of these are brand new to the platform as they were actually introduced years prior. Green Screen, for instance, hit
the scene back in 2022 although it was only available on non-music videos. Remixing

The company is rolling out the remix upgrade to all users, as confirmed by 9To5Google , but its releasing it incrementally. On our Android, we only received a part of the update as most of the tools are missing. Either way, implementing one of the remix features is easy to do. The steps are exactly the same across the board with the only difference being the option you choose.

To start, find the music video you want to use on the mobile app and tap the Remix button. Itll be found in the description carousel. Next, select the remix tool. At the time of this writing, we only have access to Sound so thatll be the one well use. (Image credit: Future)

You will then be taken to the YouTube Shorts editing page where you highlight the 15-second portion you want to use in the video. Once everythings sorted out, youre free to record the Short with the music playing in the back. Analysis: A leg over the competition

The Remix features expansion comes at a very interesting time. Rival TikTok recently lost access to the vast music catalog owned by Universal Music Group (UMG), meaning the platform can no longer host tracks by artists represented by the record label. This includes megastars like Taylor Swift and Drake. TikTok videos with UMG-owned music will be permanently muted although users can replace them with songs from other sources.

The breakup between UMG and TikTok was the result of contract negotiations falling through . Apparently, the social media platform was trying to bully the record label into accepting a bad deal that wouldnt have adequately protected artists from generative AI and online harassment.

YouTube, on the other hand, was more cooperative. The company announced last August they were working with UMG to ensure artists and right holders would
be properly compensated for AI music. So creators on YouTube are safe to take whatever songs they want from the label for now. It's possible future negotiations between these two entities will turn sour down the line.

If you're planning on making YouTube Shorts, you'll need a smartphone with a good camera. Be sure to check out TechRadar's list of the best iPhone for
2024 if you need some recommendations. You might also like YouTube has
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Link to news story: https://www.techradar.com/computing/software/youtube-shorts-gains-an-edge-over -tiktok-thanks-to-new-music-video-remix-feature


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