Google seemingly embraces AI dogfooding with gutso cancels huge contract which could see thousands of quality rater jobs terminated and change SEO forever

Date:
Thu, 01 Feb 2024 19:16:09 +0000

Description:
Google cancelled its contract with Appen, and might be turning to AI for rating its search results.

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Google has cancelled a significant contract with Appen, an Australian data services company, in a move that could potentially result in the termination of thousands of quality rater jobs.

Appen, which provides a substantial number of third-party search quality raters for Google, was reportedly blindsided by the termination notice, and
is expected to result in a loss of $82.8 million in revenue for the company.

Google's quality raters play a crucial role in assessing the quality of
Google search results. While they do not directly influence the results,
their work helps evaluate the performance of Google's various search ranking systems. Is this just the start?

This decision, set to take effect on March 19, 2024, could have a major
impact on Search Engine Optimization (SEO).

It is unclear whether Google plans to cancel contracts with other partners that provide search quality raters or if it intends to replace these raters with others from different partners. Speculation is rife however, that Google might eventually replace all quality raters with AI, a move that aligns with recent layoffs in the Google Ads team .

The termination of the contract with Appen could signal a significant shift
in Google's approach to improving search quality. For over a decade, human search quality raters have been integral to Google's process. If replaced by AI, the quality of search results could be affected, although the extent of this impact remains uncertain.

A Google spokesperson told Search Engine Land "Our decision to end the contract was made as part of our ongoing effort to evaluate and adjust many
of our supplier partnerships across Alphabet to ensure our vendor operations are as efficient as possible."

This move was first spotted by Cyrus Shepard on X. BIG shakeup for Google Quality RatersGoogle cancels contract with Appen/RaterLabs (the company that employs me as a Quality Rater)No idea what this means to the Quality Rater program pic.twitter.com/rzScBe4Dvn January 22, 2024 See more More from TechRadar Pro Google's Gemini AI is going to try and help build better online ads Google might already be replacing some human workers with AI Google lays off hundreds of sales staff - with rumors that business advertising deals "go AI"



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Link to news story: https://www.techradar.com/pro/google-seemingly-embraces-ai-dogfooding-with-gut so-cancels-huge-contract-which-could-see-thousands-of-quality-rater-jobs-termi nated-and-change-seo-forever


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