Nodles Click camera app for iOS combats AI deepfakes, and now its coming to Android

Date:
Wed, 17 Jan 2024 12:07:01 +0000

Description:
Content Credentials verified authentic images from your phone using Nodle's Click camera app and blockchain

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In a year that AI will make it almost impossible to know the truth and convincing deepfakes will saturate the internet, authenticity has never been more important. Nodles mission is to combat misinformation and create a digital trust network where users of its Click camera app can easily authenticate photo and video content.

When you take a photo using the app, a Content Credentials verified digital signature can be attached to the image using Nodle's blockchain, proving where, when and what camera it was taken with, among other key details that prove its real.

Nodle isnt the first on the scene. Leica launched the worlds first anti-AI camera last year while its reported that Sony, Canon and Nikon will also introduce digital signature authentication tech in future cameras . However, the early word is that the Content Credentials approved tech will only be found in professional cameras typically in the hands of paid journalists, and that leaves a big hole.

In a Nodle keynote , co-founders Jeff Roberto and Micha Benoliel noted that 3.2 billion images and 720,000 hours of video are shared online every day,
the majority of which are taken with smartphones, so its clear that the anti-AI moves from the big imaging brands only go so far. Thats what is potentially so exciting about Clicks ContentSign technology it makes authentication easy and accessible.

The Click camera app was launched for iOS in December, and the Android
version is set to follow later this month. Currently it can authenticate photos only, with video coming soon. Authentication on a potentially astronomical scale Image 1 of 2 (Image credit: Nodle) Image 2 of 2 (Image credit: Nodle)

Nodles authenticity tech works through its Click camera app for live images. Once youve captured an image, you swipe to authenticate it with ContentSign and publish it on the Nodle blockchain.

The digital signature is auto-Content Provenance and Authenticity (CP2A) certified. Thats official approval from the industry standard coalition co-founded by Adobe that introduced Content Credentials and includes many of the leading media voices, including big camera brands.

In addition to the digital signature, metadata including time, date,
location, camera and settings can be seen, plus you can publicly share your image through the app to any platform that allows linking, including social. You dont need to have the app to view certified images taken and shared using the Click app.

In the Nodle keynote (at 20:50), co-founder Micha Benoliel says that even
CP2A verified media from the Leica M11-P and potential future camera from the likes Sony and Canon can be added to its blockchain and be part of its
digital trust network. The fight against misinformation is warming up I used the Click app for iOS to snap this photo, where you can see the camera app UI (left), the metadata attached to an image shot using the app (right), plus
the signing process when putting your photo 'public' (center). (Image credit: Future)

When I wrote about Sony, Canon, Nikon joining Leica in the fight against misinformation, I was acutely aware that this was just the beginning in what will be an ongoing effort against AI-generated deepfakes. The free to
download Click camera app should reassure humans that the fight for authenticity is far from over.

As an iOS and soon to be Android app, Clicks userbase is potentially much wider than those shooting with the pro-level cameras featuring digital signature tech. However, you still have to use the proprietary Click app to get that CP2A verified signature and publish to Nodles blockchain (we dont know the potential cost to the user for that, yet), plus you need approval to join Nodle's digital trust network, and those factors could make it a non-starter for many.

The Click camera app is armed with the tools you'd expect from your phone's default camera app, including 4:3 and 16:9 aspect, zoom, plus front and rear facing camera support, with more camera features on the way. What it won't get, by design, is editing tools.

To blow the door well and truly open, digital signature authenticity needs to be built into the default camera apps by Apple, Samsung, Google and the rest, and for those tech giants to also become part of the CP2A coalition their names are notable omissions. Something tells me this isnt the last article
Ill write on this topic in 2024. You might also like Sony takes aim at fake photos with new camera authenticity tech Adobe Max 2023 unveils AI-powered editing tools that can make almost anything from text prompts Adobe wants to tackle the scourge of misleading online photos



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Link to news story: https://www.techradar.com/cameras/photography/nodles-click-camera-app-for-ios- combats-ai-deepfakes-and-now-its-coming-to-android


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