Meta follows in Apple's footsteps with first ever retail store

Date:
Tue, 26 Apr 2022 16:30:30 +0000

Description:
The Meta Store will be located in California near Reality Labs HQ where the metaverse is being built.

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In an effort to make it easier for potential customers to test out the Quest
2 and its other products, Meta is launching its first ever retail store on
its campus in Burlingame, California.

The companys new Meta Store will give users a chance to test out its products in person and go hand-on with them through interactive demos. At the same
time though, Meta is making it easier to shop for Portal, Ray-Ban Stories and Quest all in one place online through a new Shop tab on its website.

Head of Meta Store, Martin Gilliard explained in a press release how Metas
new store will also help familiarize users with the concept of the metaverse in addition to being able to interact with its products in person, saying:

The Meta Store is going to help people make that connection to how our products can be the gateway to the metaverse in the future. Were not selling the metaverse in our store, but hopefully people will come in and walk out knowing a little bit more about how our products will help connect them to
it. (Image credit: Meta) Meta Store

At roughly 1,550 square feet, the Meta Store has a relatively small footprint especially when compared to Apples flagship store on Fifth Avenue in New York which is a whopping 77k square feet.

However, one of the reasons the company decided to go with a smaller space
for its first store is due to the fact that it is near Reality Labs HQ where the metaverse is currently being built.

Once inside the Meta Store, customers will be able to test out Ray-Ban
Stories for themselves and even make a video call to one of Metas retail associates using Portal so that they can see Smart Camera in action and play around with features like Story Time. Read More

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One of the key attractions of Metas new store is an interactive Quest 2 display wall that will allow customers to explore the companys standalone VR headset, its accessories and the wide variety of games and other content available. Theyll be able to try out Quest games including Beat Saber, GOLF+, Real VR Fishing or Supernatural on a large, wall-to-wall curved LED screen that displays exactly what theyre seeing in Quest 2. However, customers will also get a 30-second mixed reality clip of their demo experience that theyll be able to share on social media .

The Meta Store on 322 Airport Blvd in Burlingame, California will be open
from Monday through Friday from 11am to 6pm PT beginning on Monday, May 9. If Metas first retail store is a success, we could see the company set up other locations ahead of Black Friday and this years holiday shopping season.
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Link to news story: https://www.techradar.com/news/meta-follows-in-apples-footsteps-with-first-eve r-retail-store/


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