New Google Cloud service gives media firms access to YouTube infrastructure

Date:
Tue, 26 Apr 2022 14:48:33 +0000

Description:
Google Cloud offers its YouTube streaming network to customers via Media CDN.

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Whether you look at online video, video games, social networks, or augmented and virtual reality experiences, the demand by consumers for streaming services is only going up.

With this in mind, Google Cloud has launched a new Media CDN service, giving customers access to YouTubes sizable content delivery infrastructure.

The public cloud provider said the new service, announced at NAB 2022, will allow its media and entertainment customers to leverage YouTubes network to provide streaming experiences to viewers around the world. What does the solution offer customers?

Google Cloud said that Media CDN leverages YouTubes network, which it says covers over 200 countries and 1,300 cities worldwide.

The company claims that having video content closer to users will enable higher bitrates and will reduce rebuffers, resulting in a better experience for end-users Read more

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Google Cloud also said that streaming providers will be able to improve their video monetization via its Video Stitcher API , which enables dynamic manipulation of video content to insert ads.

Media CDNs Transcoder API supports custom streaming formats, while its Live Stream API transcodes mezzanine live signals into direct-to-consumer
streaming formats across multiple device platforms.

In addition, Google said that Media CDN is built with AI and machine learning which, for example, will allow sports fans watching a game to obtain
real-time stats and analytics, so viewers can purchase items from virtual billboards. Whats in it for developers?

Google promised that Media CDN provides a host of developer friendly
features, including built in automation and observability, that will enable them to integrate delivery provisioning and management into their content release processes.

Media CDN offers APIs and automation tools like Terraform, as well as access to Google Clouds operations suite , which integrates with tools that developers already use, such as Grafana and ElasticSearch.

Google also said that Media CDN lets streaming providers take advantage of Googles existing security experience, via an integration with its network security service Google Cloud Armor .

The public cloud provider said this will enable DDoS protection and include capabilities to detect and mitigate the risk of attacks as well as to comply with regulatory or licensing requirements.

Leveraging the same infrastructure as YouTube, Google Clouds Media CDN combines geographic reach, API-first architecture and integration with the Cloud operations suite, said Ghassan Abdo, Research Vice President at IDC. This is a transformative move that is aligned with the future of the CDN industry.

Despite rapidly introducing new features and projects, Googles cloud division is still losing money. Google Cloud experienced $890 million loss for the fourth quarter of 2021, and $3.1 billion for the entire year of 2021. Strip away the virtualization layer for maximum performance with the best bare
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Link to news story: https://www.techradar.com/news/new-google-cloud-service-gives-media-firms-acce ss-to-youtube-infrastructure/


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