To beat Nvidia, AMD bets on open source acquisition and a strategy
reminiscent of Linux vs Microsoft era

Date:
Sat, 14 Oct 2023 08:44:21 +0000

Description:
AMDs hopes to boost its AI-boosting software portfolio with the purchase of the $36.5m-rated Nod.ai.

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AMD is tapping into the power of open source with its acquisition of Nod.ai, which has developed a portfolio of tools and systems to boost the deployment of AI applications on the company's hardware.

Nvidias compute unified device architecture (CUDA) software has become the industry standard for GPU workloads but AMD is hoping to challenge this dominance with its own open source alternatives.

CUDA is closed source, whereas AMDs use of software like Radeon open compute (ROC) and now Nod.ais platforms, including its SHARK software poses an alternative means for businesses to optimize AI deployment. Nvidia vs AMD is the new Windows vs Linux

The ten-year-old firm, which was valued recently at $36.5 million, builds and develops optimization software that can run on the best Ryzen chips , including EPYC CPUs, Radeon GPUs and Versal processors. This makes it a neat fit, with the company slotting straight into AMDs operations as it hopes to bring the fight to Nvidia.

AMD will absorb Nod.ais team as part of the acquisition, which cements the companys aim to bolster its software portfolio.

Indeed, although Nvidia is known as a hardware form and the industry leader for providing GPUs for AI workloads, its software particularly CUDA
alongside its optmized libraries, reinforces its superiority.

The acquisition of Nod.ai is expected to significantly enhance our ability to provide AI customers with open software that allows them to easily deploy highly performant AI models tuned for AMD hardware, said Vamsi Boppana, AMDs senior VP for AI.

The addition of the talented Nod.ai team accelerates our ability to advance open-source compiler technology and enable portable, high-performance AI solutions across the AMD product portfolio.

By embracing Nod.ai and incorporating its tools into its broader portfolio, AMD is choosing an approach that means its tussle with Nvidia is similar in nature to the Linux vs Windows rivalry. While Linux follows an iterative and collaborative development cycle, Windows remains Microsofts proprietary operating system. More from TechRadar Pro AMD vs Nvidia : We compare best
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Link to news story: https://www.techradar.com/pro/to-beat-nvidia-amd-bets-on-open-source-acquisiti on-and-a-strategy-reminiscent-of-linux-vs-microsoft-era


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