Is Google Chrome violating your privacy? Scary new notification spooks users
- heres what you can do

Date:
Tue, 05 Sep 2023 16:48:47 +0000

Description:
Google Chrome's data-based ads are sparking privacy concerns. Understand the reasons behind the concerns and how to opt-out in this guide

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Many users have reported seeing a rather worrying notification when they load up Google Chrome, which reveals that Chrome will start showing them ads that rely on data from your browsing history.

This immediately rang alarm bells for users as its essentially accessing your private log of online browsing activity to show you ads specific to you, without being clear about how often your history will be accessed.

Many users, as well as experts on internet privacy, see this as a pretty huge violation of privacy by not giving users the ability to give their informed consent. What's Google been up to?

Simply put, Chrome takes the accumulated personal data, profiling users, and flagging up topics of interest, basing it on the most recent weeks of
browsing history. When you visit a website within Chrome, it can then ask you to personalize the ads presented to you while youre on the page. Google
claims that it shares up to three topics, protecting your browsing history data and identity details.

It then auto-deletes these topics that have been stored for longer than four weeks, as reported on by MSPoweruser . You can also apparently block topics you dont want to be included on the topic lists generated by Google and
shared with websites. (Image credit: Shutterstock) Online privacy - a messy affair

If you feel uncomfortable about this, youre not alone. This type of data harvesting gives rise to several concerns regarding what happens to the data once its extracted and stored by a tech company.

Other major criticisms include this being seen as possibly manipulative or even exploitative, touching upon issues of mass surveillance, and the data being prone to misuse. Problems like these erode users trust in tech and tech corporations.

One thing I immediately notice in the notification is that the buttons presented dont allow you to easily opt out, making it harder to figure out
how to prevent Google from helping itself to this data. Some people might
even accuse Google of doing this deliberately to make it harder to prevent
the collection of data. (Image credit: Shutterstock)

Users have also voiced their displeasure with Google (and other tech companies) doing this. They want to be aware of whats happening to their personal information and have control over what happens to it.

If youd like some assistance with opting out of this data collection process, follow the steps below. How to stop Chrome displaying ads generated from your browser history

1. Click on the three dots at the top of your Chrome window and choose Settings . (Image credit: Future)

2. Go to Privacy and security in the left hand side menu. (Image credit: Future)

3. Select Ad privacy . (Image credit: Future)

4. In the next menu, select Ad topics . (Image credit: Future)

5. Toggle the top Ad privacy setting off (if its on). This should stop Chrome showing you recommended ads. (Image credit: Future) So, what now?

This intrusion might make you consider switching browsers altogether. Microsoft Edge is fairly close in functionality, but its not a whole lot better with regards to privacy.

This browser comes preinstalled on devices running Windows 11. Recently, Microsoft pulled back the aggressiveness of its targeted advertising urging users to use Bing as their default search engine after ongoing user complaints.

This leaves users in a tough position because browsers like Google Chrome are free to install and its understandable that they cost a fortune to maintain. You also need a browser in order to do many things online.

I think a balance still needs to be found in using targeted advertising while giving users an easy way to make informed choices about how their data is used, stored and shared. Im not incredibly optimistic, but taking steps
toward striking this balance could win back some user trust. You might also like Well done Microsoft, youve made me hate Windows 11 with your pushy ads Intel is having a nightmare as Arc GPUs reportedly fail to run Starfield at all Microsoft pulls the plug on WordPad these are the alternative text editors we recommend



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Link to news story: https://www.techradar.com/computing/browsers/is-google-chrome-violating-your-p rivacy-scary-new-notification-spooks-users-heres-what-you-can-do


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