YouTube Premium is now more expensive for new subscribers, and Google hasnt said why

Date:
Thu, 20 Jul 2023 10:43:06 +0000

Description:
YouTube is now $2 more expensive per month for new subscribers in the US, and Google has yet to explain the hike.

FULL STORY ======================================================================

YouTube Premium has gotten pricier in the US, with new subscribers to the service now having to pay $13.99 a month rather than $11.99 and if you pay via the iOS app the subscription is now $18.99 per month (likely to
counteract the cut Apple takes).

An annual subscription is going up to $139.99, an increase of $20,but you
will at least save $27.89 compared to paying monthly for Premium. The Family plan is unchanged at $22.99 per month.

Whats worse, the service doesn't look to be getting any better your subscription still only lets you watch videos without adverts, download
videos for offline viewing, watch videos at 1080p Premium quality , and gives you access to YouTube Music Premium (along with a handful of other benefits
).

YouTube hasnt announced the price hike officially yet, and it appears the change is only affecting new subscribers at least for now. Per Googles own terms , its meant to provide a minimum of 30 days warning before a price change, so current subscribers should still be able to pay the old rate for
at least another month or so.

The price hike also doesnt seem to be affecting other regions UK users are still only being charged 11.99 for Premium but it might not be long before
we see the price go up in regions outside the US. Premium the only YouTube-approved ad blocker

The YouTube Premium price increase comes as YouTube is increasing its efforts to crack down on ad blockers, and becoming more intrusive with its ads . Ad blockers are browser extensions and programs that hide internet adverts including the ones that run during YouTube videos.

While many argue that ad blockers improve a users experience of YouTube, the site doesn't want you to use them, because if you arent seeing adverts
YouTube wont get paid by advertisers and content creators wont earn ad revenue from views if an ad blocker is used.



Previously, YouTube just shook its fist at ad blockers, but now it has a three-strikes and youre out policy. Now, when watching YouTube with an ad blocker, youll see a popup telling you that you can watch up to three videos with the blocker on, but to watch more youll need to turn it off, or
subscribe to YouTube Premium.

By making it harder to avoid adverts, and making them more annoying, YouTube is likely hoping youll decide to finally pay up for Premium. This price hike appears to undercut that strategy, however, as people who've gotten fed up with ads, and have decided to bite the bullet and sign up, could be put off again by the higher cost. Well have to wait and see how the decision plays out. Bad news: Netflix just removed its cheapest ad-free plan



======================================================================
Link to news story: https://www.techradar.com/streaming/youtube-premium-is-now-more-expensive-for- new-subscribers-and-google-hasnt-said-why


--- Mystic BBS v1.12 A47 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)