This startup wants to use generative AI to write your marketing copy

Date:
Wed, 01 Mar 2023 20:02:05 +0000

Description:
A former Adobe CTO thinks AI can tailor itself to your business' voice.

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Typeface, a generative AI startup, has received financial backing to make its dream of AI-written content tailored to a companys voice a reality.

Per TechCrunch , the company, founded by former Adobe CTO Abhay Parasnis, has secured $65 million in venture equity from four major companies, including Google Ventures and M12, Microsofts venture fund.

As with recent consumer-friendly AI developments like Bings integration of OpenAIs ChatGPT the idea is that users can enter in a rough prompt for a
piece of content. The core difference is that, while ChatGPT will often run out of steam within a paragraph or two, Typeface will return an entire piece with appropriate images placed around it. AI comes to PR

We provide a generative AI application that empowers businesses to develop personalized content, said Parasnis. CEOs, CMOs, heads of digital and VPs and directors of creative are all expressing a growing demand for combining generative AI platforms with hyper-affinitized AI content to enhance the future of content workflows.

Parasnis claims that the company has customers across the marketing, advertising, sales, HR and customer support industries.

Meanwhile TechCrunch notes that agencies working with Heinz, Martini & Rossi and Patrn have, in the last few months, launched ad content containing
imagery generated with text-to-image systems such as Midjourney and OpenAIs DALLE . Even Nestl has turned to enslaving computers instead of children .

Companies everywhere are looking to make AI do their bidding to produce text, image, and video content, and even to do their email marketing .

A recent report by enterprise data insights company Statista suggests that
87% of businesses currently adopting AI are using, or considering using, AI
to power their email marketing and newsletters . Read more

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Weve also listed the best laptops for writers right now

PR companies becoming interested in AI writers (and using nonsensical buzzwords to justify it) was inevitable - why bother paying or dealing with pesky human copywriters, when a robot can do it for you? Underpay that too, while youre at it.

Should you also wish to contribute to the fall of civilization, Typeface currently has an open waitlist , albeit with no set launch date. Heres our list of the best website builders right now



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Link to news story: https://www.techradar.com/news/this-startup-wants-to-use-generative-ai-to-writ e-your-marketing-copy


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