Roku's new Walmart ads make it too easy to buy stuff

Date:
Fri, 17 Jun 2022 15:22:37 +0000

Description:
Roku will let you buy Walmart products with just two clicks of your TV
remote, but the simple process has its problems.

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Roku has announced a new partnership with Walmart that will let you buy what its advertisements are recommending you using your TV and streaming stick . But the whole process might be too easy.

So-called shoppable ads will recommend various Walmart products based on your interests. By clicking on one of them with your remote, youll be taken to a checkout page on your TV no longer needing to scan a QR code to complete the transaction on your smartphone or tablet .

If you've previously entered your payment details into Roku Pay Rokus own payment platform then these will be auto-filled into the checkout page meaning you just need to press OK to complete the purchase.

This two clicks and its bought transaction is clearly super simple and
reduces the time spent not watching the shows and films you love, but it
could be a nightmare for parents. If your child sees recommended the toy theyre desperate to get their hands on, theyll be able to order it with ease if you use Roku Pay. So what can you do?

Option A would be to turn off Roku Pay, but then youd have to inconveniently enter your payment details every time you wanted to buy something through
your Roku device. Instead, you could go with option B: set a pin.

To set a pin for purchases you need to start by signing in to your account at my.roku.com and then going to Pin Preference on your account and hitting Update. From here youll need to go to Making purchases and adding content and then choose one option: Always require a PIN to make purchases and to add items from the Channel Store. Always require a PIN to make purchases.

Lastly, if you havent already, make sure to create a pin (or change it if
your family already knows what it is).

Adding a pin will make the checkout process a little longer, but it could be what saves you from your little one going on a massive spending spree. Weve reached out to Roku to find out if there are any other measures users can employ, and if we hear anything back well be sure to update this page.

It'll be interesting to see how this development affects rumors that Netflix is looking to acquire Roku . Will this Walmart deal help Roku stay
independent or make it an even better target for Netflix to buy and help
bring its ad-supported tier to market? We'll have to wait and see.



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Link to news story: https://www.techradar.com/news/rokus-new-walmart-ads-could-make-it-too-easy-to -buy-stuff/


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