Xbox boss won't rule out Xbox Series X price hike in the future
Date:
Fri, 16 Sep 2022 16:00:30 +0000
Description:
Phil Spencer says Microsoft doesn't plan to raise the price of its consoles right now but that could change.
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Xbox boss Phil Spencer has said Microsoft doesnt plan to raise the price of its flagship consoles in the near future, but hasnt ruled out a price hike down the line.
After Sony raised the price of the PS5 last month in response to rising manufacturing costs, consumers have been wondering if Microsoft will follow suit. Speaking to CNBC in a recent interview, Spencer confirmed that while
the tech giant doesnt have any plans to do so for the moment, that could change.
Were always evaluating our business going forward, so I dont think we can
ever say on anything that we will never do something, Spencer said.
I can definitely say we have no plans today to raise the price of our consoles. In a time when customers are more economically challenged and uncertain than ever, we dont think its the right move for us, at this point, to be raising prices on our consoles. A big misstep (Image credit: Shutterstock / Chikena)
Spencer said the Xbox business model was underpinned by value for money, highlighting the success its seen with the digital-only Xbox Series S . An affordable alternative to the Xbox Series X , the cut-rate hardware now accounts for over half of Xbox sales.
Microsoft will likely want to keep hold of that advantage, and hope it's not disrupted by the global chip shortage that Sonys used to excuse the PS5 price hike. So far, the Xbox Series S has been more resistant to manufacturing shortages than the other current-gen consoles, as its weaker chipset means
its components can be sourced and produced more easily.
Combined with the value of Xbox Game Pass which only soars when you grab a subscription at a bargain price the Xbox Series S is one of the most affordable hardware options on the current gaming market. A price hike would be a big misstep for Microsoft, significantly undermining the consoles
primary selling point.
That's especially true if Nintendo keeps the price of the Nintendo Switch level, as president Shuntaro Furukawa told Nikkei it would do last month. For now, Sony is the odd one out. Microsoft will be keen to use that to their advantage for as long as possible. Skull and Bones playtest kicks off today and here's how to find out if you're in
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Link to news story:
https://www.techradar.com/news/xbox-boss-wont-rule-out-xbox-series-x-price-hik e-in-the-future/
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