Exclusive: Acer to introduce multiple new computing and smart home devices this year

Date:
Fri, 13 Aug 2021 07:55:43 +0000

Description:
Acer's Sudhir Goel feels that conventional technology companies will always have an upper hand when compared to smartphone makers venturing in to computing space.

FULL STORY ======================================================================

While the pandemic has impacted life last year and a half, the way the
market, including both the consumers and the brands, has evolved is commendable. Be it sudden lockdown, shuttered factories , supply chain restraints or even logistics challenges, weve all found a way to survive the new normal.

TechRadar India got in touch with Acers Chief Marketing Officer Mr Sudhir
Goel and had an exclusive discussion around various topics that our audience wanted to know. Interaction (Image credit: Acer)

Sudhir Goel, Chief Marketing Officer, Acer India

In this candid discussion, he shared details about Acers plan for the year 2021, upcoming trends in the computing and laptop industry, remote education, chipset shortage, and the newfound competition in the form of smartphone makers venturing into this domain.

Talking about the innovation that Acer looks to introduce to the market, Goel mentioned that the company plans to not only add new laptops and computing devices in various categories that it operates in. He revealed that Acer will soon introduce a new device under the Swift lineup that caters to users looking for powerful yet thin and light laptops . Conventional tech companies vs New Age tech brands

Sharing his opinion on smartphone brands like Xiaomi or Realme etc venturing into the IT business by launching laptops, Goel feels that the market had
been seeing negative growth before the Covid impact and the increase in
demand is directly related to the pandemic era.

He feels that due to the sudden increase in the requirements in the last year and a half, more brands are entering into this space, however, once the
market demands regularize, these brands might find it difficult.

According to him, the infrastructure, supply chain, and technological prowess required to refresh the product line will remain the key difference and, in the end, a handful of core tech brands operating in this space will survive.

While the focus will remain on the hybrid laptops that offer the best on both gaming and performance, the company is gradually looking to increase its AiOT and smart home portfolio. Acer, which recently added a new smart Acerpure Air purifier to its repertoire, plans to not only expand this lineup with another variant of air purifier but will also add an ozone sanitiser to its lifestyle range of products soon. Remote education will be an essential part of life

According to Goel remote learning is here to stay and even with schools re-opening gradually, the aspect of e-learning cannot be removed. One asking why Chromebooks have not been successful in India, he feels that the lack of proper internet connectivity and cloud infrastructure across the countrys length and breadth is one of the key reasons why devices like Chromebooks havent been well accepted in India compared to the western countries. Chip shortage may take more time to ease

While the tech companies across the globe are grappled with chipset shortage which again can be linked to the pandemic and the increased demand, Goel
feels that the increased demand is sort of a boon and every company would
want to be in a scenario wherein the demand never dies.

He also states that though it was estimated that that chip shortage will be over in a quarter or so, however, it has only extended. This has resulted in
a spike in the price of raw materials and components which has a spillover effect on the consumers.

Manufactures as a result train their focus on the mid-range and
premium-priced products rather than budget devices. According to him, the situation is tricky, and hopefully, in the next two quarters, we can expect
it to ease out a bit. Best laptops for work under Rs 60,000 in India for 2021 Best laptops under Rs 40,000 in India for 2021

Want to know about the latest happenings in tech?FollowTechRadar India on Twitter , Facebook and Instagram !



======================================================================
Link to news story: https://www.techradar.com/news/exclusive-acer-to-introduce-multiple-new-comput ing-and-smart-home-devices-this-year/


--- Mystic BBS v1.12 A47 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)