Snapchat inks new deal with Sony Music - It sounds right

Date:
Tue, 16 Nov 2021 03:39:15 +0000

Description:
Snaps library of licensed music for Snapchat Sounds has just gotten bigger after an agreement with Sony Music to add artists from its library.

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Snapchat has inked a deal with Sony Music Entertainment to include its artists music in the apps library for creators to use in their video creations. Snap now has tie-ups worth three top music labels - Sony Music, Warner Music and Universal Music.

The new deal will allow Snapchat users to unleash their creative potential through huge library of music, and also help artists to get more direct promotional benefit in the app.

"With over 200 million Snapchatters engaging with augmented reality every
day, we know they love using our Lenses to express themselves. So were expanding the music experience on Snapchat by adding Sounds into our AR
Lenses available in the Lens Carousel and experimenting with new formats," Snap said in its announcement .

Sony Music had previously used Snaps AR tools as part of a partnership for
the launch of Kygos collaboration with Whitney Houston for her unreleased version of Higher Love. You can now add 3D Bitmoji avatar to your Snapchat profile - Here's how Snapchat launches new Creator Shows in India More music-related options from Snap soon

Snap is also working on two new lens products that will incorporate new music formats and tools.

"Rolling out soon, well feature Sound Lenses with a pre-selected song
embedded into the Lens, a Lens that transforms pictures of anyone to appear
as if they are singing a song," Snap said.

The second feature is Cameo Sound Lenses that apply visual effects to put users and their friends as the stars of their own animated music video. To find Lenses with Sounds, users need to look for Lenses that have a musical note icon on the Lens icon.

"These new Sound Lenses will make for a more immersive music experience, and open a proven and powerful way for artists to share music on Snapchat," it added.

Snapchats Sounds feature, which lets users add music to their Snaps, was launched in October last year.

Videos created with music from Sounds on the platform have collectively resulted in nearly 1.2 billion videos that have had around 77 billion views. Nearly 40% of videos created with music from Sounds were shared directly with friends through chat.

Snap's competitor TikTok is also using music as an important part of the app experience. So it makes smart sense for Snap provide more engaging music-related options. Upcoming phone launches in India for November 2021
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Link to news story: https://www.techradar.com/news/snapchat-inks-new-deal-with-sony-music-it-sound s-right/


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