Microsoft is giving Bing Search APIs a huge price hike as it continues AI push

Date:
Wed, 22 Feb 2023 15:57:49 +0000

Description:
One way or another, you can probably blame Microsofts investment in OpenAI.

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Microsoft will implement price increases for developer access to the Bing Search Application Program Interface ( API ) across all markets from May
2023.

Announcing the change in a blog post (via T he Register ), Microsoft have
said that existing price plans will see increases from May 1, 2023.
Bizarrely, the same statement says that, from the same date, youll be charged the new price for all Microsoft Bing APIs.

Being grandfathered into the old pricing models, as is often the case for price rises in subscription services, wont be possible here, as the plans are pay-as-you-go rather than a rolling subscription. Bings API price increases

The only unchanged part of the existing model is the free offering, allowing 1,000 free transactions a month. However, even the cheapest paid offering is seeing a hike of 257%, putting everyone else in a tough predicament.

The changes may have something to do with Bing announcing a multi-billion dollar investment into OpenAI , and incorporating ChatGPT into the search engine (albeit behind a waiting list), in February 2023. Read more

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Its possible that coming changes to Bing might increase Microsofts overheads, or it could simply be riding the PR wave around the possibilities of AI when applied to ubiquitous consumer tech like web browsers .

Either way, developers have to decide whether to continue on with a Bing
thats finally having its day in the sun, or vote with their wallets and look elsewhere. Heres our list of the best ecommerce platforms right now



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Link to news story: https://www.techradar.com/news/microsoft-is-giving-bing-search-apis-a-huge-pri ce-hike-as-it-continues-ai-push


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