Sony and Honda's Afeela self-driving car is not quite giving us the feels

Date:
Thu, 05 Jan 2023 09:43:56 +0000

Description:
The electronics giant and car company have unveiled a prototype EV for their new and oddly-named Afeela brand at CES.

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Three years after the introduction of its first Sony Electic Car Vision-S prototype , Sony and development partner Honda returned with a rebranded, but not necessarily more attractive, self-driving EV prototype.

The newly branded 'Afeela' prototype rolled out onto the stage during Sony's CES 2023 press conference, where it was met by, if not excitement, then certainly curiosity. (Image credit: Future)

The design is not much more traditional than the Vision-S, and less sporty, but it's no less intelligent.

Sony says more than 45 sensors are arrayed around the body and inside of the car, although it's not clear if Sony and Honda are building a self-driving
car or a mobile PlayStation 5 Sony partner Unreal is using game graphics to build realistic environment simulations that, one would assume, the car can eventually use to help it navigate the real world. (Image credit: Future)

Sony, not surprisingly, is delivering movie, music, and gaming content to the dual, interior rear compartment screens. There's also another unusual screen: this sits on the front fender, and can be customized to deliver a message, or even show off your favorite Sony movie character. (Image credit: Future)

It's also built on Qualcomm's Digital Chassis platform, a set of technology solutions for developing smart vehicles, which, among other things, enables the Afeela to have a 'digital twin' that can navigate roads in simulation before you do the real thing.

Put simply, this prototype has no shortage of next-gen technology; the looks, though, are far less conceptual than the Vision-S. Perhaps that's because
Sony now has a timeline for delivering the first Afeela car: preorders open
in 2025, with delivery of the first vehicles scheduled for 2026. (Image credit: Future)

As for the name, well, it's the kind of thing you come up with if you've been isolated for two weeks in a room with other desperate executives. I'm sure it was the last thing suggested and, in desperation, they seized on it. Sony seems quite pleased that it had managed to squeeze the word "Feel" into the brand name. As you might've guessed the reaction on social media was not kind .

At least Sony and Honda have a few years to change it.

Check out our CES 2023 hub for all the latest news from the show as it happens. We'll be covering everything from 8K TVs and foldable displays to
new phones, laptops, and smart home gadgets, so stick with us for the big stories.



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Link to news story: https://www.techradar.com/news/sony-and-hondas-afeela-self-driving-car-is-not- quite-giving-us-the-feels


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