Nvidia wants a head start in the next GPU war, but it's still haunted by the RTX 4080

Date:
Thu, 27 Oct 2022 11:48:16 +0000

Description:
Nvidia goes on charm offensive after RTX 4080 12GB debacle, while also wooing TMSC for 3nm chips.

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It looks like Nvidia is already thinking about its future GPUs, but CEO
Jensen Huangs recent visit to Taiwan was done under the shadow of the rather embarrassing RTX 4080 12GB drama , which saw the company dramatically pull
the GPU mere weeks from launch.

As HotHardware reports, while in Taiwan, Huang apparently visited the headquarters of TSMC (Taiwan Semiconductor Manufacturing Company), one of the biggest chip makers in the world, which provides chips for the likes of Nvidia, Apple and AMD. The aim of that visit appears to be to make sure
Nvidia is at the top of the list to get the companys upcoming 3nm process.

Generally speaking, smaller chips are more efficient, and can be used to create more powerful products. This new 3nm process could allow Nvidia to add more cores to its GPU lineup in the future, and this could be a decisive factor in determining the winner of the next generation of GPUs. The fact
that TSMC also makes chips for Nvidias competitors explains why Huang was so keen to go on a charm offensive.

If successful, Nvidias next generation of 3nm GPUs could have a significant performance boost over the new RTX 4000 Lovelace series , which recently launched with the RTX 4090 , and is based on TSMCs 5nm process.

However, its another Lovelace card, the recently unlaunched RTX 4080 12GB, which casted a shadow over Huangs trip. Apology tour (Image credit: Nvidia)

Not only is Taiwan home to TSMC, but a large number of tech companies have their headquarters there, including makers of third party GPUs such as Gigabyte, Asus and EVGA.

According to HotHardware, it appears Huang visited a few of these while he
was in Taiwan, and it was likely less of an informal meet up with partners but a spot of damage control as well. As we reported a while back, Nvidias decision to pull the launch of the RTX 4080 12GB at such short notice (while the more powerful RTX 4080 16GB is still on track to launch in November) isnt just a blow to Nvidia but it has ramifications for third party GPU makers as well, many of which will have already made their spins on the RTX 4080 12GB, along with branding, packaging and promotional materials featuring a GPU that no longer exists.

So, Nvidia is clearly keen to make amends for this inconvenience. For its part, it has promised to compensate its partners for the RTX 4080 12GB , and its likely this is one of the reasons Nvidias CEO was making personal trips
to their headquarters (if the reports are accurate, of course).

Those meetings may have been a little fraught, as Nvidias relationship with its partners appears to be under a fair bit of strain lately, with EVGA recently announcing it was pulling out of making GPUs , despite its cards being such a big source of income for the company, and blaming Nvidias treatment of its partners as the reason.

Has Haungs recent tour helped smooth things over? We certainly hope so as more companies making their own models of Nvidia GPUs means more choices for gamers and, possibly, more products for our list of best graphics cards .



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Link to news story: https://www.techradar.com/news/nvidia-wants-a-head-start-in-the-next-gpu-war-b ut-its-still-haunted-by-the-rtx-4080/


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