Amazon Prime Day 2021 proved lucrative for SMBs everywhere

Date:
Thu, 24 Jun 2021 12:02:24 +0000

Description:
Small and medium-sized businesses benefited from bumper sales during Amazon Prime Day event.

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Small and medium-sized businesses enjoyed their biggest ever two-day selling period during this years Amazon Prime Day event, the e-commerce giant has claimed.

In the two-week lead-up to 2021s Amazon Prime Day , customers spent $1.9 billion on products offered by small business outlets during its Spend 10,
Get 10 promotion period worldwide - a 100% year-on-year increase compared to the Prime Day promotion run a year earlier.

Amazon Prime numbers are continuing to grow with many consumers opting to
sign up for the service in the wake of the coronavirus pandemic in order to get the benefit of Prime Day online discounts . Members in 20 countries purchased more than 250 million items during the 48-hour sale period, resulting in the highest ever amount spent since Prime Day began back in
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For the first time this Prime Day, we offered a double donation promotion through our charity initiative AmazonSmile, which saw more UK customers shopping through AmazonSmile than ever before, said John Boumphrey, Amazon UK Country Manager.



"This year, Prime Day has also been good news for small businesses, with even more customers than last year taking advantage of our Spend 10, Get 10 promotion, providing a much-needed boost to small business sellers across the country." Amazon Prime Day

The latest figures from Amazon also offer up a unique snapshot of big-selling products and categories around the globe. Best-selling categories included Tools, Beauty, Nutrition, Baby Care, Electronics including Amazon Devices , Apparel and Household Products.

Meanwhile, Prime Day favourite products worldwide included iRobot Roomba 692 Robot Vacuum , Keurig K-Slim Coffee Maker , Apple Cider Vinegar Gummy
Vitamins by Goli Nutrition and Crest 3D White Professional Effects Whitestrips.

Amazon Prime Day exceeds our expectations every year, commented Oliver Bristowe, Founder ofPets Purest. This year we saw a 20% uplift in sales. And by using Fulfilment by Amazon (FBA), it means we can fulfil thousands of orders without worrying about having more resources. As a small business, Amazon allows us to maximise our potential. We've also highlighted the best mobile credit card processors



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Link to news story: https://www.techradar.com/news/amazon-prime-day-2021-proved-lucrative-for-smbs -everywhere/


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