Sale of smartphones online was the highest in India globally

Date:
Thu, 24 Jun 2021 04:15:20 +0000

Description:
The outbreak of Covid-19 has had some major impact on consumer behaviour. Due to lockdown restrictions, online sales have emerged as the preferred mode of purchase of smart phones in many countries. And India is on the top of the heap of this global list.

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The share of online sales is rising when it comes to smartphones. In 2020,
the online sales share of handsets increased globally due to Covid-19, with 1 in 4 handsets being sold online. And India, as predicted , was on top with
45% of total sales effected through online purchases.

These numbers emerged in Counterpoint Researchs recently published 'Global Online Smartphone Market Growth and Trends, H2 2020, report'.

The report said that in global terms, online sales accounted for about 26% share in 2020.

Quite evidently, the Covid-19 pandemic had a big role in this change in consumer behaviour as most countries had lockdown restrictions. Online sales during festive season to reach $7 billion in India Indian offline retailers allege Samsung of favouring online sales 30% spike expected in online sales during this festive season in India But the trend of high online sales may slow down

The share of online handset sales in 2020 increased by nearly 6% points compared to the previous year, while it increased by more than 10% in terms
of market size, the report said. This trend was strong not only in advanced markets such as the US and Europe but also in emerging markets such as India and Latin America.

While India showed the highest online share at 45%, it was followed by the UK at 39% and China at 34%.

"In China, where the spread of Covid-19 first occurred, it peaked in the
first half and softened slightly in the second half, while the US and India recorded the highest ever online share in the second half of 2020," the
report said.

As it happened, the report claimed that this trend of increasing online share will slow down for some time, and this year will be similar to the previous year or slightly lower.

Senior Analyst Sujeong Lim said, After the rapid growth in 2020, we expect 2021 to see some easing after the Covid-19 vaccination. However, it is expected to grow slightly every year from 2022 onwards, supported by growth
in emerging markets and the middle-aged population becoming more accustomed
to IT devices and internet use.

In the case of India, he said, it may decrease to a certain level after 2022 due to the development of offline infrastructure such as multi-brand stores and large-scale retail stores.

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