It looks like Samsungs first 77-inch OLED TV will beat LG in one way: a high price

Date:
Thu, 26 Jan 2023 13:09:44 +0000

Description:
The 77-inch Samsung S95C OLED has had its price leaked, and it'll cost more than LG's best 77-inch TV from 2022.

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Samsung has seemingly leaked a key detail about its soon-to-be-released 77-inch OLED TV, revealing that it may beat LG in one key area but not in a good way.

In the US the largest variant of the Samsung S95C OLED TV one of the many Samsung TVs unveiled at CES 2023 will reportedly set you back $4,499.99. For comparison, LGs priciest 77-inch OLED TV the LG G2 OLED that launched last year launched at $4,199 / 4,499 (around AU$6,100).



That Samsung price converts to around 3,630 / AU$6,335, which would make the TV a little more expensive than LGs in Australia, but considerably cheaper in the UK; however, those are unlikely to be the official prices for those regions. Based on previous Samsung pricing strategies in the UK we expect the TV to have a similar if not greater numerical value than its US price i.e. the $4,500 TV would cost around 4,500 or more despite the exchange rate meaning it should cost 900 less. As for Australia, we wouldnt be shocked if the final price sat closer to AU$7,000, but well have to wait and see what Samsung decides.

This price info is based on a store page spotted and shared by FlatPanelsHD ; however, it appears the page has now been made unavailable. This price certainly fits with what wed expect from Samsungs new batch of OLED TVs, although as with all leaks we should take this with a pinch of salt until the company makes an official announcement.

Theres no word yet on how much the smaller models will cost, but based on
last years Samsung S95B OLED TV wed be surprised if Samsungs 55-inch TV cost less than $1,799 / 1,999 / around AU$2,700, or if its 65-inch TV cost less than $2,799 / 2,999 / around AU$4,200.

If you do decide to shell out on one of these Samsung TVs it looks like itll be money well spent. For gamers, the S95C boasts a 0.1ms response time and a top-tier 144Hz refresh rate (better than the S95Bs mere 120Hz), as well as VRR/ALLM support. Youll also be able to access a suite of 4K cloud gaming
apps like Nvidia GeForce Now , Xbox Cloud Gaming , Amazon Luna , and Utomik.

The audio setup is getting a boost too. Samsungs new TV uses a 4.2.2 channel speaker system a step up over both the S95Bs 2.2.2 and even the 3.1.2 system relied upon by the LG C3 OLED .

And lets not forget about the screen itself. Is this the best QD-OLED screen of 2023?

While Samsung refers to its S95C lineup as OLED TVs, thats selling its
screens a tad short as these displays use QD-OLED panels a hybrid of typical OLED and QLED panels.

OLED panels are self-emissive read they dont have a backlight so its possible to turn off individual pixels completely. This allows OLED TVs to excel at displaying well-defined dark scenes they can create deep blacks,
and display an infinite contrast ratio between light and dark areas of the screen. The S95B (left and right) next to the more vivid looking S85C TV (middle) (Image credit: Future)

QLED panels, on the other hand, are excellent when it comes to bright and colorful pictures. While its dark contrast isnt quite as impressive, its Quantum dot filters help to ensure that its colors almost never look washed out.

QD-OLED looks to combine the strengths of both panel types into one, with Samsung saying its latest S95C lineup takes things up a notch with unrivaled brightness, vivid color mapping, and smart 4K upscaling with AI detail restoration. To that end, the latest Samsung OLED boasts a brightness thats 30% higher than 2022s Samsung S95B; thanks to its new Quantum HDR OLED Plus algorithm, the S95C can apparently reach a whopping 2,000 nits peak brightness.

Its not all good news, though; unlike some competitors, this TV offers no DTS:X support, and the lineup continues to lack Dolby Vision HDR .

Well have to test out the latest Samsung TV to know if its worth its apparently heavy price tag, but considering that the Samsung S95B was one of the best TVs of 2022 were expecting the S95C to be yet another stand-out device.

If you cant wait for Samsungs S95C to launch and need a new display today, check out our picks for the best 4K TV you can buy right now.



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Link to news story: https://www.techradar.com/news/it-looks-like-samsungs-first-77-inch-oled-tv-wi ll-beat-lg-in-one-way-a-high-price


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