Xiaomi phone sales trump Apple once again

Date:
Thu, 02 Sep 2021 13:24:49 +0000

Description:
5G demand boost global phone sales but component shortages haven't gone away.

FULL STORY ======================================================================

Gartner says worldwide smartphone sales rose by 10.8% in the second quarter
of 2021, with rebounding demand and 5G phones helping to drive growth despite ongoing production challenges.

A total of 328.8 million handsets were sold during the three-month period, with manufacturers tasked with supply chain constraints and shortage of components caused by Covid-19.

Reinforced shelter-in-place instructions and factory shut-downs in India and Vietnam due to the second wave of COVID-19, along with closure of retail businesses and restrictions on online deliveries affected smartphone sales negatively in the second quarter after a strong start in beginning of 2021, said Anshul Gupta, senior research director at Gartner. What is 5G ? Everything you need to know These are the best business SIM-only deals around today And the best business broadband deals Smartphone sales

However, regions with higher penetration of 5G connectivity saw strong demand for 5G smartphones and were growth drivers for leading smartphone vendors.

Demand for smartphones continued to be strong in this quarter as buyers preferred higher specifications and better user experience. The pent-up
demand from 2020 continues to drive advantage for global smartphone vendors
in 2021.

Samsung remains the worlds largest manufacturer, with the launch of mid-range and entry level handsets helping boost sales, however its share of the market shrank from 18.4% to 17.6%. The Korean electronics giant was not immune to
the aforementioned problems facing the entire industry.

Meanwhile, Xiaomi continued its rapid expansion beyond its traditional markets, overtaking Apple to secure second place. Sales rose by 80.5% to 51 million handsets thanks to investments in retail channels and operator partnerships, giving the Chinese vendor a 15.5% share of the market.

Apples sales rose from 28.4 million to 49.3 million, leaving it in third
place ahead of Oppo and Vivo -0 both of which made gains.

Apples aggressive sales promotion for its iPhone 11 series smartphones and iPhone SE (2020) added to its growth in the price-sensitive segment, added Gupta. These are the best iPhone 12 deals available today



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Link to news story: https://www.techradar.com/news/xiaomi-sales-trump-apple-once-again/


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