Airtel launches Xstream Premium app- We give you its details

Date:
Thu, 10 Feb 2022 09:41:24 +0000

Description:
The service is exclusively available to Airtel customers on all screens including TV, smartphone, tablets and PC.

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Tata Sky recently became Tata Play and started offering a clutch of OTT channels under one app. Offering a similar consolidation of streaming platforms in a single app, Bharti Airtel today launched a new video streaming service called Xstream Premium.

The new service will aggregate content from 15 leading video Apps with a single login, single search and single subscription at an introductory price of Rs 149 per month, the company said in a statement.

The service, the company said, is exclusively available to Airtel customers
on all screens including TV, smartphone, tablets and PC. Trailer of Amazon Prime's psychological thriller 'Bestseller' drops Hansal Mehta to direct Mumbai real-life crime series 'Scoop' for Netflix South Indian films outperform Bollywood movies at the box office nationally Why consolidation of OTT platforms in one app

Such consolidation or bundling of various OTT platforms in one app is inevitable, considering that there are close to 60 to 70 active streamers in various languages in India, and following them separately can be cumbersome and even costly for many.

This amalgamation of OTT platforms is being done by both telecom operators
--- Jio, for example --- and also DTH platforms that are finding business floundering due to the fact that all action is now on streamers. Jio already offers to its broadband and mobile subscribers a bouquet of OTT platforms for free. The number of OTT platforms that Jio offers is dependent on the subscription plan one has chosen with it.

The DTH platform Tata Sky, now christened Tata Play, is also offering a Binge package in one app that for a monthly fee gives a rafter of OTT platforms including Netflix and Amazon Prime.

As it happens, Amazon Prime Video itself has launched ' Prime Video Channels ', in which it is offering content from 8 other OTT video platforms. Those
are accessible from within the Amazon Prime Video app itself.

And now, Airtel, which is both a telecom company and a DTH player (its Airtel TV is what became Airtel Xstream , which is a combination of satellite TV channels, major OTT services, music streaming and gaming) is taking the same route. Airtel XStr