Intel CEO suggests its gaming GPUs will be a serious threat to Nvidia

Date:
Mon, 06 Sep 2021 09:54:22 +0000

Description:
Pat Gelsinger has also been talking up Alder Lake processors as a Zen moment for Intel.

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Intels CEO Pat Gelsinger has been talking up Team Blues incoming processors and discrete graphics cards, insisting that the latter is set to give Nvidia
a real run for its GPU money.

Gelsinger made various comments stoking the hype train in an interview with financial analyst Pierre Ferragu, as Wccftech reports, and that included the aforementioned warning shot at Nvidia. We'll show you how to build a PC These are the best processors for your PC Check out all the best PC games

Gelsinger said: We have our GPU architecture where we are gonna start being
in a position to really put pressure on Nvidia for the first time ever.

That is, of course, a reference to Intel Arc GPUs which are the firms
discrete high-end graphics cards that are expected to arrive in Q1 of 2022. These cards will, of course, go up against AMD as well as Nvidia, but its the latter that very much holds the lions share of the desktop graphics card market.

Gelsinger further asserted that incoming Alder Lake processors , which are
due to debut later in 2021 the rumor mill believes were looking at an
October launch , then mid-November on-sale date will offer something special too, and indeed a step forward in line with the one AMD took with its
original Zen processors.

When interviewer Ferragu asks about whether therell be a Zen moment for
Intel, Gelsinger replies: We have a number of things going on over here ...
We are rolling out the heterogenous architecture that is part of Alder Lake where we have big and little cores, you know AMD only has one. Well have a higher performance and a more energy-efficient version of the core, pretty compelling

Of course, AMD believes that it only needs one type of core (at least for now), but still, theres no doubting that what weve been hearing about Alder Lake performance does indeed sound enticing.

Gelsinger further boasts that there are other major architectural
developments cooking back in the labs for the future that are a pretty dramatic step forward and well beyond anything that was talked about yet.

Some of those innovations wont be unveiled for a couple of years, though, he observes, so it would seem a good bet that hes referencing Meteor Lake here, which will be Intels big move to 7nm expected to happen in 2023 if things
stay on track. Analysis: GPU pressure on the pricing front, maybe?

Naturally, its the CEOs job to talk up the prospects of their company and incoming products, but its clear enough that Intel is now on a push to start seriously hyping the incoming Intel Arc GPUs, following the recent official announcement of the discrete graphics cards (and some further revelations around the branding of these offerings ).

The indication that Intel is aiming squarely at Nvidia to really put some pressure on Team Green is ambitious, for sure. What we dont know is how that pressure will be applied and what we might hope for is that Intels attack could come at least partially on the pricing front. Frankly, the cost of graphics cards has got pretty ridiculous in recent times, and the rumor mill reckons that Nvidias next-gen cards due to turn up later in 2022 (maybe very late) might be even pricier .

At the very least, having a third player in the market and more discrete gaming GPUs on the table will be a massive boon just purely in terms of increased choice and stock levels, particularly as we keep hearing that the chip shortage might drag on and on throughout 2022, and maybe even into 2023 These are the best graphics cards



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Link to news story: https://www.techradar.com/news/intel-ceo-suggests-its-gaming-gpus-will-be-a-se rious-threat-to-nvidia/


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