Intel CEO says AMD lead is over as it considers "software-first" move

Date:
Wed, 06 Oct 2021 13:20:13 +0000

Description:
Intel CEO is very optimistic about Intels future and is confident the company will soon outpace its competition.

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Intel CEO Pat Gelsinger suggests software will play a much larger role in
the future of the company, as he prepares to once again take the fight to AMD , according to reports.

Betting big on software in an interview with CRN , Gelsinger wants Intel to adopt a software-first approach to help the company trump the competition in all applications, from the cloud to the edge.

We have to deliver the software capabilities, and then we have to empower it, accelerate it, make it more secure with hardware underneath it. And to me, this is the big bit flip that I need to drive at Intel, shared Gelsinger. These are the best business computers currently available Also check our list of the best business laptops We've built a list of the best workstations on the market

He added that if theres one thing that he learnt from his 11 year stint at VMware, its that delivering silicon that isnt supported by software is a bug. Here we come

In the interview Gelsinger admitted that he knew Intel wasnt in the best of shape when he took over as CEO in February, with an eroding market share thanks to rapidly improving silicon from AMD on one hand, and the delayed delivery of its 7nm chips , on the other.

But thatll change soon, asserts Gelsinger, thanks to a multi-pronged approach that will see the culmination of new advancements in manufacturing and architecture over the next few years, coupled with Intels revamped integrated device manufacturing strategy, IDM 2.0 .

Gelsingers outlook might seem a bit too optimistic with the ongoing silicon crunch, which is something Intels CEO has himself expressed concern about a couple of times in the past.

However, it appears that Intel will be able to capitalize on the silicon crunch to aggressively push its IDM 2.0 strategy, and as Toms Hardware says
it could also help evaporate any disadvantage of the delay in the production of its upcoming Xeon Scalable Sapphire Rapids processors.

Were ready to get the mojo back in that respect, beamed Gelsinger. Need something more portable? Check out the best mobile workstations

Via CRN



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Link to news story: https://www.techradar.com/news/intel-ceo-says-amd-lead-is-over-as-it-considers -software-first-move/


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