Nearly half of all UK businesses are embarrassed by their website

Date:
Wed, 25 Jan 2023 14:51:45 +0000

Description:
Many companies are soldiering on with bad online presences, preferring to spend big on marketing over web design.

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Nearly half (47%) of UK businesses arent confident in their websites ability to impress clients, while 92% of UK business leaders think theirs costs them up to 100,000 in sales annually.

Thats according to a new study from content management system (CMS) provider Storyblok, which surveyed 500 business leaders at mid-sized ecommerce companies across the US and Europe on their websites costs and revenue performance.

With businesses preferring, on average, to spend 336,500 on marketing over half a decade, with a quarter of businesses spending 500,000 or more. its clear that many businesses still dont believe the internet is a worthwhile, profitable space. Embarrassing website design

Another recent StoryBlok survey of 6,000 customers across the US and Europe revealed that 60% of them abandon around 5 online purchases a year due to
poor user experience (UX) on websites.

As a result, it seems a culture is emerging across businesses in the UK and globally that an embarrassing website is either a fact of life or just about good enough.

Thats a problem, says Storyblok co-founder and CEO Dominik Angerer, given how far web design tools have come.

At first, these results look completely contradictory. On the one hand, businesses believe their websites are costly embarrassments, on the other hand, they are seemingly satisfied with their performance. The answer is that expectations are too low.

Many businesses believe that marketing technology is inherently very
expensive and is difficult and time-consuming to get right. This is no longer the case. Read more

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Link to news story: https://www.techradar.com/news/nearly-half-of-all-uk-businesses-are-embarrasse d-by-their-website


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