Nothing has already vaulted a major hurdle that both Xiaomi and Oppo
struggled with

Date:
Tue, 10 May 2022 15:24:20 +0000

Description:
Nothing has announced its exclusive partnerships with mobile networks O2 and Telekom Deutschland in the UK and Germany, respectively.

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Carl Pei's burgeoning mobile company, Nothing, has just scored a major win in its quest to become the next major smartphone brand.

In a press release, the company confirmed that its upcoming handset, the Nothing Phone (1) , will launch exclusively with mobile networks O2 and Telekom Deutschland in the UK and Germany, respectively. Customers will be able to purchase the device either in-store or online via both outlets, Nothing says.

Typically, a mobile brand signing a deal with a specific carrier wouldnt be big news, but Chinese phone companies, in particular, have historically struggled to partner with contract-based networks, leaving prospective customers forced to reckon with the higher cost of purchasing sim-only deals in addition to the phones themselves.

Thats not to say the likes of Xiaomi, Oppo and Realme havent successfully partnered with network companies offering cheaper, contract-based packages, but its impressive that Nothing has managed to score such exclusivity deals with its first bite at the European mobile market.

When we started Nothing we wanted to bring back the excitement we once felt for the tech industry, CEO Pei said in a statement. Joining forces with leading telcos and retailers, we look forward to shaking up the smartphone market together.

In India, Nothing will continue its partnership with e-commerce platform Flipkart the brands Ear 1 earbuds were made available on the platform last year though its not yet clear whether this too represents an exclusive deal.

These three deals represent the first of many partnerships, Nothing says, so were expecting to hear more region-specific announcements in the coming
months as we approach the launch of the Nothing Phone (1). What do we know about the Nothing Phone (1)?

Concrete details surrounding the Nothing Phone (1) have been few and far between, but weve managed to build up a relatively clear picture of what to expect from the device given the myriad leaks and rumors that have emerged in anticipation of its arrival.

Company boss Carl Pei has revealed that the phone will be powered by an Android-based NothingOS and a Qualcomm Snapdragon chipset, though we dont
know which one just yet. Our guess is a Snapdragon 8 Gen 1 (found in the
likes of the OnePlus 10 Pro ), though we could also see the Nothing Phone (1) sport a previous generation chipset like the Snapdragon 888 or 780G especially if Nothing hopes to keep the cost of its first phone competitive. Youve speculated, and now you know.Nothing phone (1) is officially coming.Its unlike anything else.Summer 2022.Sign up for the latest updates on https://t.co/pLWW07l8G7. pic.twitter.com/Lo4UPkk7MT March 23, 2022 See more

RAM is another unknown at present, however Pei did share the following tidbit during the companys 'The Truth' event back in March: "[The Nothing Phone (1)] delivers the optimal processing power and RAM for the exact app you're using, while learning from your usage. By caching in the RAM, the apps you use the most will launch faster. The apps you're not using, but take up resources in the background, will be closed."

As for the phones NothingOS software, Pei has described it as "the best of Android, combined with our iconic design language, adding that the company started by keeping what [users] love about stock Android, and removed the bloatware."

If youre keen to test out NothingOS for yourself, Nothing Launcher , a beta test granting users a taste of what to expect from the software on existing handsets, recently became available on all Android devices running Android 11 or higher. You can check out our thoughts about the operating system here .

Naturally, well have much more to share about the Nothing Phone (1) when the device officially launches later this year. Our guess for when that'll be? Between June and September (we're counting down the days...). Read why one writer thinks the Nothing Phone (1) hype is all too familiar



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Link to news story: https://www.techradar.com/news/nothing-has-already-vaulted-a-major-hurdle-that -both-xiaomi-and-oppo-struggled-with/


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