Google is finally set to penalize slow-loading websites

Date:
Wed, 11 Aug 2021 15:59:13 +0000

Description:
The much-dreaded core web vitals update is all set to rearrange Googles
search results.

FULL STORY ======================================================================

Google has finally begun rolling out a much-feared tweak to its search engine that will penalize websites that are slow to load, by pushing them below
other relevant websites that load faster.

Reporting on the announcement, the Wall Street Journal (WSJ) says Googles parent company Alphabet will roll out the new page experience feature to all users by the end of August.

Its very rare that Google releases such a huge update for user experience.
Its very rare that Google releases such a huge update for user experience, Asaf Shamly, co-founder and chief executive of Browsi Mobile LLC, which uses artificial intelligence to optimize ad placement on publishers websites, told the WSJ . Here are the best web hosting services currently available Create your website using one of these best website builders Also take a look at these best WordPress themes

When confronted with two websites with content relevant to the users query, the new feature will ensure that the website that loads faster and offers a better interaction experience, will be positioned higher in the search results. Survival of the fittest

Googles long-set criteria for rating websites relied on a website being mobile-friendly, using the secure https protocol, and the prevalence of intrusive elements such as pop-ups.

Going forward, Google will also rate a websites user experience based on
three metrics, known across the industry as core web vitals .

Despite being announced last year , a recent SEO research suggested that a majority of the popular sites could suffer a drop in their rankings as they didnt meet Googles defined thresholds for the new criteria.

A number of online businesses that WSJ spoke to were upbeat about the new changes as they had taken the lead time to ensure their website conform to
the upcoming changes.

Calling the update a wake-up call to publishers, Shamly believes that while e-commerce websites have focused on delivering a refined user experience to improve sales, content publishers usually rely on clunky online
advertisements .

However, focusing solely on overloading the users with ads will now have a detrimental impact on their search engine ranking, which will result in less traffic and a decrease in revenue. Weve also rounded up the best free website builders

Via Wall Street Journal



======================================================================
Link to news story: https://www.techradar.com/news/google-is-finally-set-to-penalize-slow-loading- websites/


--- Mystic BBS v1.12 A47 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)