Pinterest wants to make it easier to promote your brand online

Date:
Thu, 07 Oct 2021 11:17:57 +0000

Description:
Custom-tailored videos are coming to Pinterest.

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Popular image sharing platform Pinterest has announced a handful of new features as it looks to improve advertising and shopping on the platform.

In a blog post, the companys Chief Revenue Officer, Jon Kaplan announced four new rollouts: slideshow for collections, merchant deals, Verified Merchant Program, and Idea ads with paid partnership.

While the first two are brand new products, the third one is an upgrade,
while the last one is currently in testing stages. We've built a list of the best ecommerce platforms available today These are the best ecommerce hosting providers solutions on the market Also check out our roundup of the best payment gateways

The slideshow for collection feature pulls various products from user catalogs, and turns them into short videos, or collections ads. The videos
are lightweight, dynamically created and tailored for every shopper, Kaplan said.

Explaining the idea behind the feature, Kaplan said Pinterest users love
video and generally have bigger shopping carts, compared to users on other platforms. So, if theyre able to see more products, they might be interested in spending extra cash, as well.

The merchant details'' product is all about inclusivity and social responsibility. Through this feature, users are able to present their values to the world, such as responsibly sourced, invested in good and inclusive.
You can also highlight communities you belong to, such as Black-owned, Latinx-owned, Woman-owned, LGBTQ+ owned, Disability-owned and more, he explained. Making purchase decisions

The Verified Merchant Program feature, which finds vetted brands around the world and provides them with a checkmark on their profile (similar to what verified Twitter accounts have), is expanding to Austria, Brazil, Italy, Mexico, the Netherlands, Spain and Switzerland.

Finally, the Idea ads with paid partnership feature, which is currently in testing stages in 15 countries, is a joint partnership between creators and advertisers. If a creator builds an Idea Pin and tags a brand, the advertiser can promote it as an Idea Ad.

People who use Pinterest weekly are 7x more likely to say its the most influential platform in their purchase journey, compared to social media platforms, Kaplan explained Thats why, as of today, were dramatically expanding our suite of shopping solutions for advertisers. Also, why not
check out our list of the best shopping cart software on the market



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Link to news story: https://www.techradar.com/news/pinterest-wants-to-make-it-easier-to-promote-yo ur-brand-online/


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