Gearbox Software President steps down to focus on Borderlands films and TV shows

Date:
Thu, 07 Oct 2021 11:25:05 +0000

Description:
Gearbox Software President Randy Pitchford is shifting his focus to TV shows and film.

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Randy Pitchford, President of Borderlands developer Gearbox Software, has stepped down from his role and will instead head up the newly-formed Gearbox Studios, focusing on TV and film.

Pitchford remains CEO and President of parent company Gearbox Entertainment, but will now act as the President of Gearbox Studios also, the studio working on the upcoming Borderlands film . Pitchford's role at Gearbox Software has been filled by former CTO Steve Jones.

In a tweet announcing the leadership shuffle, Pitchford explained that he
will be "working to develop and grow" Gearbox Studios but will also serve as
a "hybrid" Chief Creative Officer, meaning he will still have creative input in all Gearbox projects. Congratulations to Steve Jones, who I have recently promoted to become President of Software at The Gearbox Entertainment
Company. Attached is a diagram of the high level organization chart along
with excerpts from my internal staff letter announcing the promotion. pic.twitter.com/4FeX94SIW2 October 6, 2021 See more Lord of The Rings on Amazon : what we know so far Best Amazon Prime movies : stream these greats Best Netflix movies : the finest films on Netflix Opinion: don't count your chickens... (Image credit: 2K Games)

Gearbox Studios is currently working on its first big project, the star-studded Borderlands movie, which will feature Jamie-Lee Curtis, Jack Black, Kevin Hart and more famous voices. But, while the cast is exciting, I can't help but be concerned about whether Borderlands will become yet another poor video game-to-film adaptation.

With Pitchford moving to head Gearbox's film and TV division, I can't help
but feel the company is counting its chickens before they've hatched. Sure, Borderlands has been a successful game franchise but it's unclear right now whether that will translate to other media. Tiny Tina's Wonderlands , the spinoff game starring the likes of Andy Samberg and Wanda Sykes, is on the
way but it arguably has seen less fanfare than main entries in the series.

It's unclear whether Gearbox plans to release more Borderlands films, or
maybe even a TV show or two, but until the release of the Borderlands movie, we won't be able to judge how well those projects would go down as adaptations. But who knows, Gearbox Studios may tap into other game
franchises owned by the company including Brothers in Arms and Duke Nukem, rather than solely focusing on Borderlands.

Maybe I'm being a bit cynical. The recent re-emergence of video game TV shows and films, such as the Sonic the Hedgehog movie and Castlevania TV show, has been received somewhat better than the adaptations of yore (I'm looking at
you Super Mario Bros.). Maybe Gearbox Studios will surprise me and create a film franchise or TV series with longevity. But, what we know for sure is Randy Pitchford seems to have faith in the franchise's media expansion. Let's just hope it pays off. Borderland's Tiny Tina is finally getting her own game
with a star-studded cast



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Link to news story: https://www.techradar.com/news/gearbox-software-president-steps-down-to-focus- on-borderlands-films-and-tv-shows/


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