ByteDance is selling TikTok's AI platform to other companies

Date:
Mon, 05 Jul 2021 14:56:38 +0000

Description:
Ecommerce companies queuing up to use TikToks recommendation engine into
their services.

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The artificial intelligence ( AI ) technology that powers the popular social media platform TikTok has been put on sale by parent company ByteDance.

The Beijing-based company has spun off a new division called BytePlus with
the aim of reportedly selling TikToks AI-powered tech to customers looking to replicate the video sharing platform's success in their ecommerce apps and services.

According to the Financial Times , BytePlus only launched in June 2021, but already has several clients around the world, including US-based fashion app Goat, an Indonesian online shopping start-up, a Singaporean travel booking site, and a social gaming platform in India. These are the best ecommerce hosting providers in 2021 Here are the best ecommerce plugins for WordPress Check out our list of the best cloud computing services right now Tech for sale

TikToks recommendation algorithm is often credited as the crucial ingredient behind the platforms success and immense worldwide popularity.

According to details shared by the company last year, the algorithm studies users interactions with the app to suggest appropriate videos, keeping them hooked on to the platform.

It isnt hard to imagine why ecommerce platforms would want to roll some of TikToks AI into their respective platforms. The FT reports that BytePlus offers businesses the opportunity to customize TikToks recommendation engine for their apps and services.

Digging around on LinkedIn led the FT to six-year ByteDance veteran, Tianyi He, who is listed as the head of BytePlus, which is headquartered in Singapore.

The company is also said to be recruiting staff from enterprise technology companies including Microsoft and IBM, according to employees LinkedIn profiles. These are the best shopping cart platforms



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Link to news story: https://www.techradar.com/news/bytedance-is-selling-tiktoks-ai-platform-to-oth er-companies/


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