Amazon kills off Alexa and its the right thing to do

Date:
Thu, 09 Dec 2021 14:34:29 +0000

Description:
No, not THAT Alexa - but the other one thats cherished by the SEO community.

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Alexa.com doesnt land you on Amazons inafmous Alexa voice recognition ecosystem. Instead, it goes to a little-known service (albeit one still owned by Amazon) that, for a long time, was the go-to resource for everyone
involved with search engine optimization ( SEO ), the art of trying to get your site to rank on search engines, first the likes of Yahoo!, then Altavista/Hotbot/Lycos/AskJeeves, then ultimately on Google.

Now, a post on the Alexa.com website has announced the service is no longer accepting new subscriptions and customers with an existing account will only have access to their data until May 1, 2022 - after which the service will no longer be active.

Alexa Internet was founded in 1996 and was one of the first acquisitions made by an up-and-coming ecommerce company called Amazon in 1999. Alexa ranks websites and was for generations of SEO practitioners, the first port of call for content research, competitive analysis, keyword research .

Before Domain Authority (DA) and Page Rank (PR), websites had an Alexa
Ranking and to be in the top 1000 was a badge of honor for webmasters. Whats next for Alexa.com?

"Twenty-five years ago, we founded Alexa Internet," the site's blog psot
read. "After two decades of helping you find, reach, and convert your digital audience, weve made the difficult decision to retire Alexa.com on May 1, 2022.Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more."

Amazon has not added any further information on why it is closing Alexa.com, but theres at least two main reasons why. First, the obvious fact that the "other" Alexa needs to live on its own domain name and has grown big enough
to justify this.

Secondly, Alexa, the internet service provider, now operates in a super competitive marketplace where the likes of Similarweb , Ahref , SEMrush , Moz , AWR and other rank checking services and SEO tools offer more comprehensive services at an aggressively fast cadence.

At the end of the day, Alexa has done its time, and after 25 years, it deserves to be sunset. The Alexa Rating no longer means anything - with this Google Trends graph , highlights this better than anything else. Here's our lists of the best web hosting and best website builders .



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Link to news story: https://www.techradar.com/news/amazon-kills-off-alexa-and-its-the-right-thing- to-do/


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