Nvidia RTX 4090 pre-order pricing surprised us... in a good way

Date:
Thu, 29 Sep 2022 15:43:39 +0000

Description:
Four models of the 4090 are on sale at a big US retailer, with price tags looking relatively favorable.

FULL STORY ======================================================================

Multiple Nvidia RTX 4090 graphics cards are now listed for pre-order at a major US retailer, and the good news well, in a fashion is that the boards are priced more reasonably than some folks were expecting, and indeed bang-on MSRP in the case of some third-party models.

Toms Hardware pointed out the product listings which have gone up at Best
Buy for the RTX 4090, as highlighted by one of the regular Twitter leakers we hear from, @momomo_us. pic.twitter.com/qJ46tNo1Z0 September 28, 2022 See more

Those listings include the Gigabyte RTX 4090 WindForce and MSI RTX 4090
Gaming X Trio, with both of those graphics cards carrying price tags which
are the MSRP $1,599 in the US (around 1,460, AU$2,480) just the same as Nvidias own Founders Edition of the flagship product.

We can also see Gigabytes RTX 4090 Gaming OC which runs with an overclock (thats what the OC in the name stands for) and is priced at $1,700 (around 1,550, AU$2,630).

Finally, theres an MSI RTX 4090 Suprim Liquid X with a price tag of $1,750 (around 1,600, AU$2,700), a thinner card with a fancy cooling system that employs an external 240mm radiator to achieve two-slot svelteness (all the aforementioned models take up three PCIe slots due to their thickness). Analysis: Hopefully Lovelace wont be anything like Ampere for MSRPs

These prices are very much in contrast to the launch of current-gen Ampere graphics cards, where Nvidias GPUs were all marked up one way or another due to a seriously out-of-whack supply and demand situation (and price inflation subsequently became even worse when scalpers got involved). And of course
Team Greens flagship models are already expensive enough without any premiums on top.

So, its good to see custom RTX 4090 graphics cards appearing at the MSRP
right off the bat, and fancier models which will always cost more not
having a big extra ask heaped on top. There is always the possibility that Best Buys pricing could be placeholders, but with the launch in just under
two weeks now (October 12), were thinking that probably isnt the case.

Of course, we say its good to see this, but really, this is what we expect. You know, graphics cards priced at the recommended level, or at least some of them. With any luck, Nvidia will be able to push a decent amount of chips for the RTX 4090 to avoid any shortages, but as its very much a niche proposition
most people wont spend this much on their entire PC, lets face it demand will not be huge. But if inventory is on the slight side, there remains the danger of price gouging and the like.

The really interesting bit will be the launch of the RTX 4080, which comes in November, and how stock issues and pricing will fall with that somewhat more (relatively) affordable GPU or at least the lower-tier card with 12GB of VRAM. Yes, in case you missed it, there are two separate variants of the RTX 4080 , the lesser spec of which some have theorized was originally destined
to be the RTX 4070 .



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Link to news story: https://www.techradar.com/news/nvidia-rtx-4090-pre-order-pricing-surprised-us- in-a-good-way/


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