Google is about to change the way you search

Date:
Wed, 28 Sep 2022 18:00:19 +0000

Description:
Google has set out plans to reorganize search results to better reflect the way people explore.

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Google has set out plans to overhaul the formatting of its search engine results pages, with a view to surfacing a broader selection of content types.

Presented at this years Google Search On event, the update will see images
and video content blended directly into results, as opposed to featuring
under separate tabs or in dedicated box-outs.

Speaking to TechRadar Pro and other press ahead of Search On 2022, Googles VP Engineering, Rajan Patel, explained the goal is to organize results to better reflect the way people explore topics. (Image credit: Google) Multimedia makeover

Beyond the ability to highlight relevant resources across a range of formats, Google says the update will also mean results that appear further down the rankings are likely to become more valuable.

There are so many questions where a range of results can be helpful, and
there are so many ways you might branch off. So were making it easy to scroll down the page and find all the different paths you could take, said Patel.

Traditionally, peoples mental model with search is that the further you go down the results, the less relevant they get. This is to some degree a
feature of ranking systems, not a bug. But if you think about all the queries with no right answer, finding new avenues to explore can be incredibly
useful.

Inevitably, a change of this magnitude will have publishers and website
owners wondering about the potential impact on their own ranking position. In response to a question from TechRadar Pro about the ramifications from an SEO perspective, Patel reiterated a now-familiar message: Read more

Google Search is changing, in a big way

Our list of the best onpage SEO tools around

Google just made it easier to find what you're looking for

We find the most useful content is authentic to users, high-quality and topical. With these changes, were looking to surface more authentic content
in different formats. Youll start to see richer, visual content surface more in Search over time.

The update will also affect the way advertisements are positioned and presented in search results, he added.

Our goal is to create a coherent experience across search and ads. For users, we have one coherent experience across search, so if we limited all these changes to just organic results, the experience wouldnt feel so coherent.

Asked to clarify whether Google will introduce multimedia ads to results, in conjunction with the new format, Patel declined to confirm or deny. We dont have anything specific around that to announce at this time, but expect coherence, he told us.

The new-look results pages will come to US-based users on mobile platforms in the coming months, but the change will be extended to other regions and
Google Search for desktop in due course. Also check out our list of the best SEO keyword research tools



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Link to news story: https://www.techradar.com/news/google-is-about-to-change-the-way-you-search/


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