Spotify and Apple Music could face major competition...from TikTok?

Date:
Fri, 29 Jul 2022 05:00:57 +0000

Description:
ByteDance has trademarked a new music streaming service called TikTok Music, Apple and Spotify will want to watch out.

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TikTok may be working on a rival to Spotify and Apple Music, based on a new trademark application its parent company ByteDance just filed in the US.

The trademark is for a service called TikTok Music. Not only does the name imply that itll be a rival to the worlds best music streaming services , but the trademark application spells it out for us. ByteDance calls TikTok Music
a smartphone and computer application that enables users to purchase, play, share [and] download music as well as offering the ability to listen to non-downloadable (read: streamed) audio and video.

Thats a Spotify and Apple Music clone description if we ever heard one.

ByteDance has also described the service as having advertising services, perhaps implying that there will be an ad-supported option like Spotifys free tier. However, well have to wait and see what it announces, if it launches
the service at all.

While its more than likely that well see TikTok Music launch soon, we cant take this trademark as a guarantee. Not only might ByteDance decide to scrap its plans for the service, but it could also face some problems from various governments.

Lawmakers in the US and UK have already expressed concerns about TikTok and its connections to China . If ByteDance cant alleviate these worries then we could see it lose its ability to operate in certain parts of the world.

If that happens we can say bye-bye to TikTok and any potential expansion
plans like TikTok Music. Will TikTok revolutionize the music industry a
second time? (Image credit: Shutterstock) TikTok Music could change the game, again

Assuming there are no bumps in the road though, TikTok Music sounds like a pretty logical next step for the social media company. TikTok is one of the best ways to discover new music , thanks to dance and meme trends hijacking snippets of songs and making them go viral.

Our own Daryl Baxter even used the app to rework his wedding playlist .

With that in mind, TikTok Music would likely make finding the full versions
of catchy tracks way easier especially if youre looking for a cover or a remix rather than an original song. Rather than having to scroll through
track lists on rival services, we could see users being able to press a
couple of buttons on TikTok and instantly being sent to the full track on TikTok Music.

If were lucky, we might even see some of TikToks creativity brought into TikTok Music. The trademark discusses giving users the ability to edit video and audio perhaps letting people create and share their own remixes and
music videos.

Well have to wait and see what unfolds over the coming weeks and months but Apple and Spotify will want to watch out. TikTok is already taking over
Google Maps as the best way to discover new places to visit, these other apps could soon find their user base snapped up by the app, as well.

(via Business Insider )



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Link to news story: https://www.techradar.com/news/spotify-and-apple-music-could-face-major-compet itionfrom-tiktok/


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