The new Samsung Frame TV is a lot less eye-catching and thats wonderful

Date:
Wed, 18 Aug 2021 10:57:52 +0000

Description:
Its astonishing that Samsungs designer TV is now actually as slim as the picture frames Ive been hanging in my new home.

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Another year, another Samsung The Frame TV . The engineers and taste-makers
at Samsung have developed yet another iteration of the long-running Frame series, its lifestyle television that's designed to imitate a picture frame and blend seamlessly with its surroundings.

Id heard back in early 2021 that a new model was incoming, and its been out
on the market for a little while too, although the quirks of lockdowns and review schedules have meant Ive only now seen it in person.

As we reported back in January , the 2021 Frame TV sees Samsung refining its aesthetic vision for the range, with a thinner-than-ever body that's just 24.9mm thick almost half the 45.8mm of the 2020 model. And its hard to
stress just how much difference the new, slim form factor makes to Samsung
The Frame.

Having recently moved, Ive been making a flurry of piecemeal decor decisions deciding where to put chairs, desks, cupboards, paintings or prints and its astonishing to me that Samsungs designer TV is now actually as slim as the picture frames Ive been hanging in my new home.

Rather than feeling like a TV fighting with its own size and scale, as past iterations of The Frame could at times, the new 2021 version finally fulfills Samsung's transformative ambition for the product. (Image credit: Future)

The Frame makes use of a magnetic metallic casing to which you can attach customizable outer bezels, allowing you to vary the color, shape and design
of your Frames, well, frame. If you want a simple white finish, or a more ostentatious design in red, there are a host of options for you to choose from.

And given how easy these bezels are to remove and swap around, you may find that you want a couple of them to vary the look of The Frame throughout the year; fashion trends tend to be seasonal, after all.

I ts that level of customization that allows it to become invisible,
blending in with the color of your walls, or the collection of paintings hung in a hallway. You may want to put it pride of place in your living room, dead-on in front of a sofa, but even then its possible for The Frame to disappear when needed, showcasing artworks within a decor-appropriate
outline. Playing with perspective (Image credit: Future)

Samsungs The Frame doesnt come with the most capable pictures out there; its edge-lighting system makes for inconsistent brightness, while skin tones especially can be off something that's more noticeable with live-action TV shows, rather than the dappled paint of a Van Gogh artwork.

But its worth paying attention to the fact that, rather than up the picture quality, Samsung has leant into the things that make the Frame unique, and only improved its unique selling point: a screen for those who want a picture frame rather than a picture powerhouse.

Samsung The Frame TV (2021) starts at $499 / 499 (around AU$800) for a 32-inch size, and is available in sizes up to 75 inches. Check out every new Samsung TV coming this year



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Link to news story: https://www.techradar.com/news/the-new-samsung-frame-tv-is-a-lot-less-eye-catc hing-and-thats-wonderful/


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